Help me Re-focus my website
I have two goals: Serve the ballroom dance community, and make some money doing it.
My original design was based on the idea of providing an all encompasing website rather than a narrow niche, thinking that it would attract more traffic, and make more sales. As you can see, my menu items are:
- Home
- Shopping
- Dance News
- Blog
- Resources
- Learning
- About
- Sign-up
Undoubtably, this was a lot of work to create and maintain, and not suprisingly, it's not working.
So now the question is how to re-focus it? In my earlier thread, i received many valuable suggestions, from ebooks to drop the affiliate links for a while. The way i see it, here's the directions i can go:
- Drop all the affiliate ads and focus only on content; build my traffic, and bring back my affiliate ads and ppc ads
- Strip down the content to just a few items - like blog, resources, and learning; work the affiliate ads into the blog posts
What do you think? What are your suggestions for streamlining / re-focusing BallroomDancersWorld.com ?
Thanks for your help; this forum is great!
Merry Christmas!
Mark C.
Phoenix
Team eLuminous
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