Great examples of landing pages

Landing pages exist to serve one purpose: getting website visitors to convert to the next stage in the buying journey. Although their purpose is simple enough in theory, actually designing a successful landing page requires some detailed planning and creative testing.
It doesnt matter what your business is selling or the conversion action you hope to instigate, it's helpful to get inspired by seeing what other great landing pages look like. And because theres no one right way of doing a landing page, you'll want to check out examples from lots of different industries for different stages of the buying process.
Want to get inspired? Check out the great landing page examples below.
Lyft: www.lyft.com/
I love that on Lyfts landing page, they zero in on their drivers main motivation: earning money easily.
I also love that, in addition to the Apply Now form, drivers can type their city and the number of hours they might drive for Lyft in a week to calculate how much theyd make.
By offering these conversion paths, theyre able to address two different types of people in the conversion path: those who are ready to make the decision now and those who need a little more information before they convert.
Muck Rack: muckrack.com
This landing page design has it all. Its visually appealing and interactive, offers scannable yet descriptive headers about Muck Racks services, and uses quotes from industry professionals as social proof. Plus, the page is intuitive and easy to navigate.
The cool part about this landing page is that it can appeal to both of Muck Racks audiences. The top of the page is split into two, featuring their two different services side by side. Once a visitor moves his or her mouse over either of the find journalists or the build free portfolio CTAs, a very simple form appears and thats important, so as not to distract the user from the task at hand.
Khan Academy: khanacademy.org
The hard part about using your homepage as a landing page is that you have to cater to several different types of audiences. But Khan Academys homepage does that very well. This page is clearly designed for three different types of visitors: those who want to learn something, those who want to teach, and parents who are interested in using Khan Academy for their kids. Plus, how motivational is the emblazoned You can learn anything text at the top?
The remainder of the page is designed for viewers who are not completely familiar with Khan Academy. It colorfully and largely spells out the key benefits of using the learning platform.
Codeacademy: http://www.codecademy.com/
I I like this page because its simple in both copy and design. The image above the fold is a computer screen displaying an HTML bracket with a blinking cursor a whimsical, clear visual to accompany the form on the right.
The form itself is simple and only requires an email address, username, password, and a validation that youre not a robot to create an account. Or, you can just use your Facebook or Google Plus login, shortening the conversion path even further.
For visitors who need more information before creating an account, the landing page also offers a video below the fold that explains their concept and value by way of a real life success story. Again, this helps make the potentially intimidating world of coding more approachable for beginners.
Those who need even more convincing can continue scrolling for additional testimonials and other forms of social proof.

What others great landing page examples would you like to add to this list? Those who are brave enough to show their own landing pages are also welcome!.