Please have a look at our new site - MyProgrammer.com

Nice and clean website design. Even the website loading speed is fast. You can also add a blog in your website. Articles will help your to drive more traffic to your website and the users will spend more time in your website.

Hi Rob,

You've done a good job and it's a great start.

However, I'm sure you started this post to get some constructive feedback to make it even better, right?

Since this is a marketing forum I am going to keep all of my suggestions focused on how to improve your homepage from a marketing standpoint, focused on getting conversions. And yes it can be improved for clarity and marketing appeal.

The Most Important Page Element

In my opinion, your Headline is by far the most important element on your page. The primary role of a headline is to grab the attention of your audience, to get them to stop merely scanning your page, and to actually read and think about your marketing message.

If you fail to do that nearly all of your visitors will hit the back button and leave without really reading your sales copy. It won't matter how compelling your sales copy is if your audience bolts before they even reading it, and trust me, many folks will do that.

So what do your need for a compelling headline?

It's simple really, there are just 3 things that your headline needs to be effective:

• Make a bold statement (or, ask an intriguing question)
• Use a value-centric message rather than an action-centric message.
• Keep it is consistent with your primary value proposition.

As I scanned the content on your page I found the text that believe would probably work as a better headline, buried in the middle of the page content.

Try replacing your boring, generic headline: "Microsoft .NET Solutions"

With this much better text I found in the middle of your content:

Amazing Custom Software Since 1996

That is a bold statement, value-centric message, and it is consistent with your primary value proposition. Try that as a headline instead of the current vague and boring headline that would probably be better suited as a label in a navigation menu.

It also works well with your current subheadline, and the best part is that you don't have to write new content, just rearrange what you already have into a better location, size, and purpose.

HTH,

Don Burk