Website SSL?

by iconoclast 26 replies
How important is website SSL, moving forward? Is it important for SEO? Is it difficult to change a site to SSL that doesn't already have it? Thank you.
#website design #ssl #website
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  • Profile picture of the author agmccall
    If you are selling something on your site and accepting payments then it is very important. A site selling something without a SSL might be blocked on many browsers. They are not that expensive.

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  • Profile picture of the author ContentGather
    The cost and difficulty to implement is so low that I think most sites should use SSL these days.

    Many people say that you only need it if you're recording personal or financial information. I'm of the opinion that any site with user login needs it. Even if you're not protecting sensitive data, you probably still don't want your users' accounts getting compromised. They have a password on them for a reason...to keep people out. And there's always the very strong likelihood that somebody uses the same password on your site that they do for everything else - like bank accounts.

    The odds of your site getting hacked because it doesn't have SSL is small, yes....but the cost to add SSL is also small. Why not do it?
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  • Profile picture of the author Convergence
    Originally Posted by iconoclast View Post

    How important is website SSL, moving forward? Is it important for SEO? Is it difficult to change a site to SSL that doesn't already have it? Thank you.
    I've actually heard that Google is going to start giving SSL sites more consideration regardless of whether or not you're actually selling anything from the site. I think SSL is the future from what I've ascertained. Not sure how true the above is, just waht I've read...
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    • Profile picture of the author frankieboy
      That's what I heard (or read) also.

      In fact there's an online advertising platform that I use and they've just advised current advertisers to convert their sites to SSL for next month if we still wanted to use the platform.

      I think it's a good way to go on all fronts.
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  • Profile picture of the author shaond
    Google has stated that they may begin to penalise sites which have e-commerce functions or logins that are not protected by SSL (so yes will affect SEO - see [1]) and in general use SSL as a light-weight ranking signal.

    Even Wordpress.com turned on SSL for all of their sites.

    You can actually get a free SSL cert from Lets Encrypt (backed by Mozilla, Google, Wordpress).

    That said, sometimes dealing with SSL certs can be a pain in the butt. We use Cloudflare in front of all our sites (as they provide a free cert as well) and you wont have to do anything special to enable SSL.

    [1] https://webmasters.googleblog.com/20...ng-signal.html
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  • Profile picture of the author Yvon Boulianne
    From moz blog:
    HTTPS/SSL Update — August 6, 2014
    After months of speculation, Google announced that they would be giving preference to secure sites, and that adding encryption would provide a "lightweight" rankings boost. They stressed that this boost would start out small, but implied it might increase if the changed proved to be positive.

    So it's a small increase for now, no need to focus on that, there's many more important things to do if you want to rank
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    • Profile picture of the author Ben Friedman
      Originally Posted by Yvon Boulianne View Post

      From moz blog:
      HTTPS/SSL Update August 6, 2014
      After months of speculation, Google announced that they would be giving preference to secure sites, and that adding encryption would provide a "lightweight" rankings boost. They stressed that this boost would start out small, but implied it might increase if the changed proved to be positive.

      So it's a small increase for now, no need to focus on that, there's many more important things to do if you want to rank
      This update was from 2014 - How do you know that the importance hasn't already started to be increased/decreased in the meantime?

      I think we all agree that SSL has a small bearing on SEO, but is clearly not a major factor. I, personally, think that sites should have SSL, especially if they hold any type of customer information at all, but for a purely informational website at this time it is not the be all and end all.
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  • Profile picture of the author InsureZero
    Yes, for sure with SSL google will rank your site much higher
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  • Profile picture of the author rudi
    I have only seen marginal increases in rankings with SSL. However, I believe it will soon be essential. If you sell anything online then it should be used 100%.
    In this day and age there is no real cost involved. You can get a free SSL certificate at https://letsencrypt.org/
    Most good hosts these days automatically allow you to add a SSL certificate using lets encrypt at the click of a button. Just go to cpanel and look at TLS/SSL button.

    If you are using wordpress then you can follow the 2 following videos which make things really easy:


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    • Profile picture of the author Jesus Perez
      Originally Posted by rudi View Post

      I have only seen marginal increases in rankings with SSL. However, I believe it will soon be essential. If you sell anything online then it should be used 100%.
      Agreed. I setup SSL on a site on 1/17 and haven't seen anything above normal regarding SEO impact.

      And everyone must implement SSL. Google has made it clear they're going to start showing a red warning on all non-SSL websites. Since I create websites for the lowest common denominator (aka people that aren't tech savvy), SSL is a must. Here's a preview of that it'll look like...

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  • Profile picture of the author iconoclast
    Okay, well I'm not selling anything on my site so I'm not going to worry about it for right now. Is it difficult to go back and add it later?
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    • Profile picture of the author Ben Friedman
      Originally Posted by iconoclast View Post

      Okay, well I'm not selling anything on my site so I'm not going to worry about it for right now. Is it difficult to go back and add it later?
      Depending on the platform that you use, it should be pretty easy.
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      www.ukprize.co.uk - Skype: benfconvergys

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    • Profile picture of the author richardZ
      Originally Posted by iconoclast View Post

      Okay, well I'm not selling anything on my site so I'm not going to worry about it for right now. Is it difficult to go back and add it later?
      If your website is not selling anything and not getting important information like bank details, password then not going to worry about but if it takes important information then ssl is necessary as per upcoming update. You can add ssl certificate later too if your website is not accepting confidential information.
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  • Profile picture of the author rudi
    Its a 10 minute job (and free) just get it done and you are future proofed
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  • Profile picture of the author vishwa
    SSL is necessary for sites that have active login pages and sell products or services from their website. Google made it mandatory for eCommerce sites to use SSL.
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