nae_baba

Hi everyone.

My apologies if this is very obvious – I'm very green at all this. I am hoping to market an e-book I've written in the health/fitness and diet sector, packaged with about one and a half hours of footage that a good friend of mine has done of Hanna Somatics exercise practice (kind of very gentle yoga). I'm pretty convinced that it's a great package, but I'm struggling with a couple of things...

1. I read a lot about fulfillment houses, and sending them the master DVD to copy from, but it occurred to me it would be more instant to be able to download the footage along with the e-book immediately a payment is made as Quicktime or avi or similar. Is this a good idea or should I go with DVDs? The Quicktime file seems quite large, which concerns me when it comes to download problems.

2. When doing joint ventures with people (or even testing out various ads etc), what is the best way to trace the source of the order? Is it a matter of people quoting codes, or would it be setting up multiple download locations?

Sorry for me obvious newbie-ism, but all help would be gratefully received. Thanks very much!

tony1kenobi

anserign question 1:

for web video you should use quicktime (.mov) or windows media (.wmv)

I prefer downloads or streamed content as I don't don't like to wait for dvd's

you could offer the choice where the dvd costs a bit extra

if you go for the web video option then you need to get a decent video editing program like Sony Vegas - its great fun!

This type of program allows you to encode your videos so that they are smaller. And you can add music, text etc to your vids easily.

I use windows media (.wmv) for all my web vids as it tends to be a bit smaller then other file formats and hence quicker to upload. The viewing quality is also good.


cheers
Tony

nae_baba

Hi Tony. Thanks so much for your help - very useful, and great username too! :-)

Any ideas about question 2 anybody? I heard 1shoppingcart.com would do that for me. Am I on the right track?

Kevin AKA Hubcap

For web video you should use either flv(flash video) or H.264/MP4. Both offer very good quality and small file sizes and will serve you well. Additionally, H.264/MP4 files can now be played on a flash player.

Usually the debate over physical vs. digital delivery revolves around perceived value. Generally, a physical dvd has more perceived value than a digital download allowing you to charge more for the same information. What you could do is offer, as a bonus, the digital files so your customers can get started right away.

Personally, I like information delivered both ways. If they're tutorials I'll take a digital download but for exercise/fitness I prefer the DVD.

Kevin

IYAAMYAS

andi_gt2005

For the second question you can use Adtrackz. This program will tell you from where came the clicks that converted into sales.

Hope this helps.
Andy