4 {{ upvoteCount | shortNum }}
4 {{ upvoteCount | shortNum }}

Web design from a marketing perspective - Question

by Evangelos Mintzioris
2 replies
  • WEB DESIGN
    • |
Hello everyone,

I would like to hear your opinion (if it's possible coupled with arguments or research) on using faces (smiles, people etc) on your websites. As it is proven that it generally increases engagement is there any industry etc that using faces would not be the ideal way to go?
#design #marketing #perspective #question #web
  • Profile picture of the author Jared Morgan
    This is a very interesting questions that I was just discussing with a client. Quality images are a huge part of the websites that we build. Emotion is what drives action (and sales). Just about every website build, we hire a photographer to capture the images that we need to feel confident that we can create a website that will convert. We always want pictures of customers happy when using the clients product or service. This imagery relays a message that "you will be happy too if you use my _____!" without saying it. They need to be genuine though. I read a stat not too long ago about how a custom shot converts like 40% + better than a stock image. I don't have any stats handy, but I know that I have come across some that say you are right. I can tell you from my own experience that it makes a huge difference!
    {{ DiscussionBoard.errors[11162257].message }}
  • Profile picture of the author Evangelos Mintzioris
    Thank you for your input and for taking the time to reply.
    {{ DiscussionBoard.errors[11162644].message }}

Trending Topics