Help with design of my site

Well, Denise, this might sound a bit too obvious, but...

If you were making good money before you started messing with the site; Why don't you put it back the way it was? (you know, the way it was when it was making money for you?)

Now, there's nothing wrong with testing and tweaking, in an effort to increase sales (in fact, I highly recommend it) but if something is working, then it's not wise to make drastic changes all at once. (As you may be starting to realize by your dramatic drop in sales)

Of course, if it's not working at all, then you have nothing to lose by completely moving in a new direction. But if it's working, then don't throw out the baby with the bath water.


One of the traps a lot of business owners I work with run into, is what I call "boredom bias." That's when they get bored with their own marketing (advertising, sales funnel, website, etc.) and they start to assume the market is also bored with it.
And even though it's still making sales, they think it needs to be completely updated.

There's two main problems with this type of thinking...

1. Just because you've been staring at it for too long, and you're bored with it, your new visitors are still seeing it for the first time. And if it's working... then keep doing it.

2. Some of your current (loyal?) customers that were familiar with you, are now unfamiliar with you.

Many will think that if you're making such drastic changes, are you also making changes to the reasons they purchased from you in the first place? (like have you become corporate, and no longer care about them as individual people?)
These thoughts might seem irrational to you and me, but your customers perception is all that matters (if you want to make sales)

Now, if you do feel the need to make major updates, then it's wise to include your current (and past) customers in the loop. Let them know about the upcoming changes (even ask for their input) so they can feel like they're a part of it.

Of course, this last part all hinges on the assumption that you're staying in touch with your client base.You do stay in touch with them... don't you? (newsletter? email? direct mail?... SOMETHING?)




One other thing I highly recommend is...

Some of your sales copy could be reworked.

For starters...That paragraph you currently have on your homepage, describing what you're about, was obviously written with SEO in mind. Lots of keywords / keyphrases thrown in there.

And while that's great for the search engines, it's not helping you connect with your human visitors at all (you know, the ones that actually buy stuff).

Also, your articles... If they're evergreen articles, then get rid of the dates. Right now your homepage shows 3 articles from 2015, which makes me (and many of your visitors) wonder just how interested and active you are about keeping up with your industry?

Honestly, just get rid of the dates from all of your "evergreen" articles. Otherwise they just look, well...outdated.


Finally, some of your product descriptions could be better. I didn't check them all, but from what I did check... Some of them look OK, but others... not so much.

Many of them are not much more than quick "feature" descriptions with few (if any) benefit driven descriptions.
And if you want people to spend hundreds of dollars on a product, you'll need to tell them more than just "what's inside the box" along with the manufacturers soundbite.

I could go into more detail, but this is a forum post, not a full length book. But I hope this gives you a couple things to think about.

I wish you the best of success with your store. we have too many unhealthy kids in this world, and what you're selling is a good thing.

All the best,
SAR

Better. I suggest reorganizing a little on the home page. Your user needs to know what your site is about quickly. I'd add a small blurb about what you are and what you offer and why I should care. I'd also drop the "Recent Products" below the 3 categories that you have right below that section. Looking at too many random products that are in no particular order makes your home page look cluttered and unorganized. Maybe use more concise categories in for your products so your user can quickly view the products that they are interested in through the filter that you provide. Lastly, I would try and draw your user in with your articles. They have gotten to the bottom of your page at this point and you need to inspire some action or they will bounce. Good luck.

Can I have your email address ? I need your help