Conversion Rate in Google dropped significantly

5 years ago

A 65 % conversion rate is a good rate and good call to action I would go back to the original call to action and see what results you come up with .

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NestZone 5 years ago

Originally Posted by Jamell

......I would go back to the original call to action and see what results you come up with .

That is exactly what I experienced with one of my website when I changed from HTML to wordpress. I had to revert back to the old website and just made some css changes to the design.
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MichaelQuinn

5 years ago

Originally Posted by CaptainCool

Hello all

Two months ago i lunched my own (Affiliate) review site. The site was showing amazing results with conversions 65% from visit to call to action. After a change i made in the site on the call to actions in order to support a different tracking link for mobile versions the conversion drooped to 20%. I didn't change anything on the visual but only on the backend. Does this can really effect the conversion rate ? How can i fix it ?

Thank you

I agree I'd try to revert whatever changes you made originally and see if it goes back up.

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Eswar

5 years ago

Originally Posted by CaptainCool

Hello all

Two months ago i lunched my own (Affiliate) review site. The site was showing amazing results with conversions 65% from visit to call to action. After a change i made in the site on the call to actions in order to support a different tracking link for mobile versions the conversion drooped to 20%. I didn't change anything on the visual but only on the backend. Does this can really effect the conversion rate ? How can i fix it ?

Thank you

Always split test by keeping the current winner ad or page. So that you will never lose successful adcopy. You can find a good software for split testing.

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Gohar Ilyas

5 years ago

As you were getting the good conversion and you remember just change the call to action the only way you can do . You need to revert all changes to see what's the result. Or you can ask you hosting support to restore the back up of the following that whereas you were getting the good conversion.

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CaptainCool 5 years ago

Is it possible to that there is a problem with analytics? Because i also checked the clicks i received in affiliate programmes that i promote and actually the numbers seems to be right !
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kuchenchef

5 years ago

test your new and old tracking method on a variety of devices and browsers + common adblockers. use something like browserstack. if nothing changed from a visitor's perspective and the type of visitors didn't change, then most likely your data collection is flawed (or the data is correct now and was incorrect before).

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ryanbiddulph

5 years ago

Not to be funny CC but keep doing what works best and forget any reasons why you did something that did not work. 65% is tight. The people spoke. Listen, and you will succeed.