Is this landing page mockup any good?

12 replies
  • WEB DESIGN
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I had my designer come up with a landing page template to use for our various video service packages. I told him I wanted it to break away from the long-form sales letter.

This is what he came up with. I would love to get feedback from anybody who can recognize a good (or bad) landing page when they see one.

Thanks in advance.

(The attachment is PDF b/c as an image it was taller than what the forum allows. Use the link above to see the mockup in the browser as an alternate to downloading the attachment.)
#good #landing #mockup #page #video
  • Profile picture of the author Aronya
    I like it, but the currently accepted rule for opt-in forms is to put them above the fold. You've got a link to yours, which I expect would be an in-page anchor that drops the visitor down to the bottom of the page. Might work just as well. Might not. It would be something to split test.
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  • Profile picture of the author tuanng
    maybe add another order/call to action at the bottom of the page, and as the above poster said, optin forms should be above the fold, or even have it 'float' in using css/javascript.
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    • Profile picture of the author Jeff Poulton
      Both are good replies that raise a question in my mind. In my thinking, the main call-to-action that I want above the fold is the Buy button, not the opt-in. I had the opt-in thrown in almost as an afterthought.

      Are either of you suggesting that the main call-to-action should be an opt-in w/ the Buy button taking secondary priority on the page?
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  • Profile picture of the author Aronya
    Hi Jeff,
    The only good answer to a lot of these kinds of questions is, "It depends. Test it." You wouldn't be the first person to run a website with both options. Whether you're cutting yourself short by doing so, can only be determined by testing.

    A lot of knowledgeable people will tell you that it's an either/or situation. Either you're trying to sell something, or you're trying to build a list to sell to later. Those people would tell you to decide which way you want to go, and then eliminate either the opt-in or the sales option. The argument would be that if you give somebody an option to opt in for something free, they might do that rather than make a purchase.

    I tend to agree with that logic. If you have a sales page that will convert, you will, by default, be collecting contact info from actual buyers, not just window shoppers. And, that's the ultimate goal, isn't it? To create a list that consists of nothing but buyers... <slap!> OK. Back to the real world.

    Unless you are really good at driving really targeted traffic, you'll do best with 2 pages; one to build a list to market to, and one sales page. The more of an impulse purchase your product is, the more you can focus on the sales page. But, if it's a higher-priced item, or the traffic isn't showing up with cash in hand, looking for the Buy Now! button, put more emphasis on the opt-in. That way, you can use a longer-term strategy for winning them over.

    HTH,
    Tim
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    • Profile picture of the author kimperino1985
      You are correct Aronya.. Thanks for the info.
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  • Profile picture of the author Todd R
    It seems busy and offers the viewer a lot of options, which usually slows down the decision making process. If you want sales, maybe offer fewer options on the landing page.
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  • Profile picture of the author Jim Groninger
    Looks a little busy for my taste.....little more clear on what it is.....fewer choices......as always test test test
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  • Profile picture of the author VisualWebEffects
    I agree with Jim to some degree, in areas it seems a bit busy, however as a designer myself i have to look at the other side of the coin as well , that being that most of the content in the mockup is there to give scope.

    To really get a good idea on weather it is going to be clean, crisp, and eye catching is to have the designer work up a sample layout out of it.

    Would be interesting to see that.
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  • Profile picture of the author Jeff Poulton
    Thanks for the feedback, everyone. It's definitely helping to get this feedback so early on in the design.

    Todd, I hadn't considered that additional options would slow things down; definitely makes sense. I'll circle back with the designer and come up with another revision.

    Tim, great advice. I'll build out two versions, each with a specific focus in mind. I do have a higher-priced service, so the opt-in route definitely stands to be a priority.
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  • Profile picture of the author Menny
    Looks good to me. Make sure to have some colours (Keep that very decent though) Nothing like green and red together. That has a shockeffeckt. Keep the page clean - not too much scrolling. Maybe you can make a menu instead?
    Best regards
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  • Profile picture of the author Garry Hopkins
    I think it is good, just a bit of color and some Icon etc.
    I like the layout in the way it is done 'uninspired' . Many people take ideas from various places and end up making some confused output. I liked the experiment here. Good and bold.
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    • Profile picture of the author customertools
      News letter needs to be above the fold, or where the Free Video Newsletter is should be a mouse over popup signup form.

      But I like the layout.. It's not a good squeeze page design but as soon as I see those I click away. You would have a higher chance of keeping me on your page. I'm not sure about the Average Joe.

      -Brad

      p.s. one thing I noticed, YouTube videos, cause my customers to leave and go to YouTube, VS staying on my site. So I use a generic video player VS YouTube/other player.
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