Is this landing page mockup any good?

Jeff Poulton · 12-15-2009, 12:21 AM

I had my designer come up with a landing page template to use for our various video service packages. I told him I wanted it to break away from the long-form sales letter.

This is what he came up with. I would love to get feedback from anybody who can recognize a good (or bad) landing page when they see one.

Thanks in advance.

(The attachment is PDF b/c as an image it was taller than what the forum allows. Use the link above to see the mockup in the browser as an alternate to downloading the attachment.)

Aronya · 12-15-2009, 01:01 AM

I like it, but the currently accepted rule for opt-in forms is to put them above the fold. You've got a link to yours, which I expect would be an in-page anchor that drops the visitor down to the bottom of the page. Might work just as well. Might not. It would be something to split test.

tuanng · 12-15-2009, 09:57 AM

maybe add another order/call to action at the bottom of the page, and as the above poster said, optin forms should be above the fold, or even have it 'float' in using css/javascript.

Jeff Poulton · 12-15-2009, 12:23 PM

Both are good replies that raise a question in my mind. In my thinking, the main call-to-action that I want above the fold is the Buy button, not the opt-in. I had the opt-in thrown in almost as an afterthought.

Are either of you suggesting that the main call-to-action should be an opt-in w/ the Buy button taking secondary priority on the page?

Aronya · 12-15-2009, 12:49 PM

Hi Jeff,
The only good answer to a lot of these kinds of questions is, "It depends. Test it." You wouldn't be the first person to run a website with both options. Whether you're cutting yourself short by doing so, can only be determined by testing.

A lot of knowledgeable people will tell you that it's an either/or situation. Either you're trying to sell something, or you're trying to build a list to sell to later. Those people would tell you to decide which way you want to go, and then eliminate either the opt-in or the sales option. The argument would be that if you give somebody an option to opt in for something free, they might do that rather than make a purchase.

I tend to agree with that logic. If you have a sales page that will convert, you will, by default, be collecting contact info from actual buyers, not just window shoppers. And, that's the ultimate goal, isn't it? To create a list that consists of nothing but buyers... <slap!> OK. Back to the real world.

Unless you are really good at driving really targeted traffic, you'll do best with 2 pages; one to build a list to market to, and one sales page. The more of an impulse purchase your product is, the more you can focus on the sales page. But, if it's a higher-priced item, or the traffic isn't showing up with cash in hand, looking for the Buy Now! button, put more emphasis on the opt-in. That way, you can use a longer-term strategy for winning them over.

HTH,
Tim

Todd R · 12-15-2009, 02:34 PM

It seems busy and offers the viewer a lot of options, which usually slows down the decision making process. If you want sales, maybe offer fewer options on the landing page.

Jim Groninger · 12-15-2009, 04:08 PM

Looks a little busy for my taste.....little more clear on what it is.....fewer choices......as always test test test

VisualWebEffects · 12-16-2009, 09:35 PM

I agree with Jim to some degree, in areas it seems a bit busy, however as a designer myself i have to look at the other side of the coin as well , that being that most of the content in the mockup is there to give scope.

To really get a good idea on weather it is going to be clean, crisp, and eye catching is to have the designer work up a sample layout out of it.

Would be interesting to see that.

Jeff Poulton · 12-16-2009, 10:14 PM

Thanks for the feedback, everyone. It's definitely helping to get this feedback so early on in the design.

Todd, I hadn't considered that additional options would slow things down; definitely makes sense. I'll circle back with the designer and come up with another revision.

Tim, great advice. I'll build out two versions, each with a specific focus in mind. I do have a higher-priced service, so the opt-in route definitely stands to be a priority.

kimperino1985 · 12-16-2009, 11:13 PM

You are correct Aronya.. Thanks for the info.

Menny · 12-18-2009, 05:15 AM

Looks good to me. Make sure to have some colours (Keep that very decent though) Nothing like green and red together. That has a shockeffeckt. Keep the page clean - not too much scrolling. Maybe you can make a menu instead?
Best regards

Garry Hopkins · 12-18-2009, 06:22 AM

I think it is good, just a bit of color and some Icon etc.
I like the layout in the way it is done 'uninspired' . Many people take ideas from various places and end up making some confused output. I liked the experiment here. Good and bold.

customertools · 12-20-2009, 12:31 AM

News letter needs to be above the fold, or where the Free Video Newsletter is should be a mouse over popup signup form.

But I like the layout.. It's not a good squeeze page design but as soon as I see those I click away. You would have a higher chance of keeping me on your page. I'm not sure about the Average Joe.

-Brad

p.s. one thing I noticed, YouTube videos, cause my customers to leave and go to YouTube, VS staying on my site. So I use a generic video player VS YouTube/other player.

12-15-2009, 01:01 AM	#2
Aronya Advanced Warrior War Room Member Join Date: Feb 2008 Location: Escondido, CA. Becase San Marcos just wasn't hot enough. Posts: 510 Thanks: 35 Thanked 56 Times in 55 Posts	Re: Is this landing page mockup any good? I like it, but the currently accepted rule for opt-in forms is to put them above the fold. You've got a link to yours, which I expect would be an in-page anchor that drops the visitor down to the bottom of the page. Might work just as well. Might not. It would be something to split test.

12-15-2009, 09:57 AM	#3
tuanng HyperActive Warrior War Room Member Join Date: Dec 2009 Posts: 162 Thanks: 8 Thanked 50 Times in 14 Posts	Re: Is this landing page mockup any good? maybe add another order/call to action at the bottom of the page, and as the above poster said, optin forms should be above the fold, or even have it 'float' in using css/javascript.
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12-15-2009, 12:23 PM	#4
Jeff Poulton Landing Page Video Expert Join Date: Nov 2009 Location: Near Las Vegas Posts: 32 Thanks: 5 Thanked 5 Times in 5 Posts	Re: Is this landing page mockup any good? Both are good replies that raise a question in my mind. In my thinking, the main call-to-action that I want above the fold is the Buy button, not the opt-in. I had the opt-in thrown in almost as an afterthought. Are either of you suggesting that the main call-to-action should be an opt-in w/ the Buy button taking secondary priority on the page?
	"The sky's the limit, but don't underestimate the opposing power of gravity on your rocket ship." Rocketmade.com - Professional Website Videos (for landing pages, squeeze pages, etc.)

12-15-2009, 12:49 PM	#5
Aronya Advanced Warrior War Room Member Join Date: Feb 2008 Location: Escondido, CA. Becase San Marcos just wasn't hot enough. Posts: 510 Thanks: 35 Thanked 56 Times in 55 Posts	Re: Is this landing page mockup any good? Hi Jeff, The only good answer to a lot of these kinds of questions is, "It depends. Test it." You wouldn't be the first person to run a website with both options. Whether you're cutting yourself short by doing so, can only be determined by testing. A lot of knowledgeable people will tell you that it's an either/or situation. Either you're trying to sell something, or you're trying to build a list to sell to later. Those people would tell you to decide which way you want to go, and then eliminate either the opt-in or the sales option. The argument would be that if you give somebody an option to opt in for something free, they might do that rather than make a purchase. I tend to agree with that logic. If you have a sales page that will convert, you will, by default, be collecting contact info from actual buyers, not just window shoppers. And, that's the ultimate goal, isn't it? To create a list that consists of nothing but buyers... <slap!> OK. Back to the real world. Unless you are really good at driving really targeted traffic, you'll do best with 2 pages; one to build a list to market to, and one sales page. The more of an impulse purchase your product is, the more you can focus on the sales page. But, if it's a higher-priced item, or the traffic isn't showing up with cash in hand, looking for the Buy Now! button, put more emphasis on the opt-in. That way, you can use a longer-term strategy for winning them over. HTH, Tim

12-15-2009, 02:34 PM	#6
Todd R HyperActive Warrior War Room Member Join Date: Aug 2009 Location: Central NJ -- The middle of the garden Posts: 207 Thanks: 9 Thanked 42 Times in 31 Posts	Re: Is this landing page mockup any good? It seems busy and offers the viewer a lot of options, which usually slows down the decision making process. If you want sales, maybe offer fewer options on the landing page.

12-15-2009, 04:08 PM	#7
Jim Groninger Warrior Member Join Date: Aug 2009 Posts: 8 Thanks: 0 Thanked 2 Times in 2 Posts	Re: Is this landing page mockup any good? Looks a little busy for my taste.....little more clear on what it is.....fewer choices......as always test test test

12-16-2009, 09:35 PM	#8
VisualWebEffects HyperActive Warrior War Room Member Join Date: Sep 2009 Location: Canada Posts: 137 Thanks: 4 Thanked 35 Times in 18 Posts Contact Info	Re: Is this landing page mockup any good? I agree with Jim to some degree, in areas it seems a bit busy, however as a designer myself i have to look at the other side of the coin as well , that being that most of the content in the mockup is there to give scope. To really get a good idea on weather it is going to be clean, crisp, and eye catching is to have the designer work up a sample layout out of it. Would be interesting to see that.
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12-16-2009, 10:14 PM	#9
Jeff Poulton Landing Page Video Expert Join Date: Nov 2009 Location: Near Las Vegas Posts: 32 Thanks: 5 Thanked 5 Times in 5 Posts	Re: Is this landing page mockup any good? Thanks for the feedback, everyone. It's definitely helping to get this feedback so early on in the design. Todd, I hadn't considered that additional options would slow things down; definitely makes sense. I'll circle back with the designer and come up with another revision. Tim, great advice. I'll build out two versions, each with a specific focus in mind. I do have a higher-priced service, so the opt-in route definitely stands to be a priority.
	"The sky's the limit, but don't underestimate the opposing power of gravity on your rocket ship." Rocketmade.com - Professional Website Videos (for landing pages, squeeze pages, etc.)

12-16-2009, 11:13 PM	#10
kimperino1985 Active Warrior Join Date: Oct 2009 Posts: 51 Thanks: 0 Thanked 5 Times in 5 Posts	Re: Is this landing page mockup any good? You are correct Aronya.. Thanks for the info.
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12-18-2009, 05:15 AM	#11
Menny Internal Warrior Join Date: Dec 2009 Location: Phuket Posts: 28 Thanks: 3 Thanked 1 Time in 1 Post	Re: Is this landing page mockup any good? Looks good to me. Make sure to have some colours (Keep that very decent though) Nothing like green and red together. That has a shockeffeckt. Keep the page clean - not too much scrolling. Maybe you can make a menu instead? Best regards
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12-18-2009, 06:22 AM	#12
Garry Hopkins Warrior Member Join Date: Nov 2009 Posts: 4 Thanks: 0 Thanked 1 Time in 1 Post	Re: Is this landing page mockup any good? I think it is good, just a bit of color and some Icon etc. I like the layout in the way it is done 'uninspired' . Many people take ideas from various places and end up making some confused output. I liked the experiment here. Good and bold.
	http://www.capstonebpo.com http://www.moistdesigns.com

12-20-2009, 12:31 AM	#13
customertools Customer Tools War Room Member Join Date: Dec 2009 Location: Texas Posts: 96 Thanks: 0 Thanked 7 Times in 7 Posts Social Networking	Re: Is this landing page mockup any good? News letter needs to be above the fold, or where the Free Video Newsletter is should be a mouse over popup signup form. But I like the layout.. It's not a good squeeze page design but as soon as I see those I click away. You would have a higher chance of keeping me on your page. I'm not sure about the Average Joe. -Brad p.s. one thing I noticed, YouTube videos, cause my customers to leave and go to YouTube, VS staying on my site. So I use a generic video player VS YouTube/other player.
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