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WordPress Squeeze Page Theme-How to Create Your Own WordPress Squeeze Page Template

by tomcam
7 replies
  • WEB DESIGN
    • |
I've just finished the creation of a bunch of squeeze pages using Artisteer. It was an illuminating experience, because none of it was as straightforward as I thought. Here's how to save some time if you do it yourself.
  • Headings should use Tahoma: Go to Articles > Headings > Heading 1 and make the font Tahoma. It seems to be state of the art right now. It just looks better than Arial, and it works on the Mac too.
  • Important! Condense your headings. Heading 1 should be about 24 pixels high. Problem is, it just plain looks wrong. That's because pro designers always, always decrease the space between letters as font size gets higher. Headings look totally lame if you don't do this. In Artisteer, choose Articles > Headings > Heading 1 (or whatever) Font Options > Character spacing. It's in the lower half of the Options dialog. Next to Spacing choose Condensed. At the 24 pixel size of Heading 1 I like to use 2 pixel condensed width.
  • Make text and headers bold, using Tahoma for body text (Colors and Fonts > Typography > Edit Typography).
  • Make a fixed width page. All squeeze pages are fixed width these days. Choose Sheet > Width > 900 pixels. Doesn't have to be exactly 900 pixels, but best to keep it between 800 and 1024 pixels.
  • Give yourself some credit! To make your squeeze page theme go viral, be sure you replace the default link in the footer with your own. Artisteer button > Export > Export Options > Properties
#create #page #squeeze #template #theme #themehow #wordpress
  • Profile picture of the author Paul Barrs
    [DELETED]
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    • Profile picture of the author tomcam
      @paulbarrs, that's a fantastic point. You took action and got the squeeze page done. Can't do any better than that. I'm an eBay nut. I'm a computer nut. But when I get people asking me whether they should learn about eBay or get a new computer, I always ask if they're missing anything in their lives that it would make better. If not, then forget it. No need to add complication when it won't make your life better.

      That said, I like using WordPress for squeeze pages because it's easy, maintainable, and, more to the point, lets me knock out the extra pages Google expects sites to have these days (TOS, Privacy Policy, HTML and XML sitemaps, About, Contact) with extraordinary speed.
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      • Profile picture of the author lolawanda
        I don't have any idea what is a squeeze page... i hope someone could explain it on a more easy way.
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        • Profile picture of the author tomcam
          @lolawanda, a squeeze page is a short page with a single goal: to get the email address of the visitor. Normally that task is accomplished with a catchy headline promising something of value in exchange for the email address, plus a few bullet points persuading the users to give up her email.
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          • Profile picture of the author lolawanda
            Originally Posted by tomcam View Post

            @lolawanda, a squeeze page is a short page with a single goal: to get the email address of the visitor. Normally that task is accomplished with a catchy headline promising something of value in exchange for the email address, plus a few bullet points persuading the users to give up her email.
            thanks for the explanation my friend....now I know =)
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  • Profile picture of the author maksym
    What is OPTin rate after your testing?
    Signature
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    • Profile picture of the author tomcam
      Depending on the site & offer, 20%-80%. The 80% represents a giveaway.

      Ironically, my best converting page has been the same for 10 years. It's hideous and follows none of the graphic conventions one expects from squeeze pages, but it turns 12.5% of all people landing on the site into paying customers.
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  • Profile picture of the author TerrieS
    Thank you for your explanation - nicely done!
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