Webmaster's Dilemma
Below is an outline of the issues my friend is facing, he has asked me to step in and help him find a solution. I am open to any recommendations you might have.
Thank you in advance!
Issue: An e-commerce website is switching platforms to eliminate countless restrictions. In addition to the main website there are forums, magazine page and a blog site – all on different domains. To make things more interesting most of the domains have not had URL canonicalization implemented so the backlinks and indexed pages are split between all possible URL variations.
Objective: Import the optimized product data into the new platform, merge magazine, forum and blog with platform’s CRM. Now for the fun part, salvage as many backlinks as possible with smart redirects for indexed pages, or something with a similar effect.
The Details (Long Version): My friend has been running a e-commerce store for 7 years on a proprietary platform which limits him in every possible way preventing him from bettering the shopping experience and any major site modifications. The current platform has served him well and as of a couple months ago he decided that it is finally time to bite the bullet and switch platforms. The current site does not allow any additional scripts, enhanced CMS functions, super-limited back-end access, and no FTP (single upload only). Over the time he has hired multiple developers who chose to develop different sections of the website on other domains for various reasons including the platform limitations. The new platform is going to be Magento, the current forums are VBulliten, the blog is WordPress and the magazine site is Joomla.
What a nice stew of platforms right? Fortunately, there are plenty of scripts which allow implementation of the content into Magento and while this concerns me the link and page issue is far more important.
Domain Data:
Screenshot
[Report Generated in MS]
What can I do to preserve as many backlinks as possible and helping users who bookmarked pages reach the proper destination? Any specific direction or process to follow that might be favorable by the big G?:confused:
Thank you again,
DP
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