Not sticking around long!

What does the site have to do with retirement?

You have a great keyword in the title and then it's not mentioned again on the blog.

Two lines immediately caught my attention "welcome to our site" and "let me introduce myself". Honestly, those are common for new site owners. When someone arrives at your site you need to hit them with interesting information that appeals to THEM and is "about" them.

You seem to be trying to cover multiple niches with one site and the right side is only one affiliate link after another. That's probably why visitors aren't staying - there isn't anything there for them except "buy this" or "buy that".

If they are looking at retirement information sites, this one would not appeal. I ddin't click on the sections or read much text but you need to decide what the focus of the site is going to be and then go in that direction. Right now it's too much "stuff" and too many niches.

Start by doing a google search for "retirement" focused websites and look at what they offer and how it is presented - and what they use to hold the visitor's attention. You will quickly see what I mean by focus.

kay

About your bounce back. Your target market may quickly lose focus and easily get confused or overwhelmed at too much infomration presnted at once.

I would first establish a very solid USP and then build a more precise funnel that would create more retention in accordance with this USP.

Regards,

Andre Foisy

I just checked back and saw the responses. Thank You.
I do appreciate it. I am like most people and don't want to hear what I did wrong, but, I know I have a potentially big site here.
I want to do it right. It should be doing better than it is.

I appreciate the constructive criticism.

Thanks again Kay and Andre.

Hi!
Just wanted to expand a bit about what's already been said. I don't know how you're trying to get traffic but whatever method you are using, you might want to funnel them to a landing page that talks about a specific aspect of retiring rather than so much different information at once. When you design that landing page, keep the golden rule of copywriting in mind - it has to be about them and not about you or your website. Write about benefits instead of features. No one will ever care about all the wonderful things you have to offer - they will only care about what they are going to get out of it. Tap that and you'll get those conversions.

Best of luck to you and your father!

Karen

Right on! And an USP could be just to get them on your list, btw.

i agree with kay king 'nice domain'
but without totally relevant content your killing it which is a shame.
(if i wasnt so new i would offer to buy it)

my advice would be to focus heavily on retirement articles, retirement home listings (paid) general info for your niche market.

as it stands i can see why you dont get traffic and when people see nothing related to the domain.......they leave within 2-4 seconds (time it takes to fully scan the page for something interesting)

content is king

Thanks Calvin for the comments.

You know when you are attached to a project, it sometimes get difficult to see the forest for the trees.

Funny you should mention the navigation. This is the 3rd version of the site. (The second was never released to the public - went right to the 3rd)

and the Navigation was really bad on the first. Never realized it till longer after the first launch.

One of our priorities for this one was to make it easier to understand and 'poke' around on the site.

Good point about the 'slim people'.

Thanks for the comments. All good points.

Greg