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Do menu links count for seo purposes

by gjd6599
2 replies
  • WEB DESIGN
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I have a site where the main content of the home page is not optimized as well as I wish, but the menu of clickable links on the side of the home page, for the titles of the books I sell, are all optimized well, with each link being a long tail keyword.

Do the search engines see these as part of the page for seo reasons. Also can I use these long tail keywords in ppc campaigns with any success, since I have been told to always use the same keywords in the campaign, that are used on the landing page. I would most likely direct any ppc to the home page.

Thanks Glenn
#count #links #menu #purposes #seo
  • Profile picture of the author David Neale
    first question - yes

    second question - no
    sending all traffic to the home page is not using a landing page

    Originally Posted by gjd6599 View Post

    I have a site where the main content of the home page is not optimized as well as I wish, but the menu of clickable links on the side of the home page, for the titles of the books I sell, are all optimized well, with each link being a long tail keyword.

    Do the search engines see these as part of the page for seo reasons. Also can I use these long tail keywords in ppc campaigns with any success, since I have been told to always use the same keywords in the campaign, that are used on the landing page. I would most likely direct any ppc to the home page.

    Thanks Glenn
    Signature

    David Neale

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    • Profile picture of the author gjd6599
      Hi David, Thanks for the info. I guess sending everyone to the home page would not be too smart. This is my first try at ppc, and I was reading more last night, and realized I should make the sales pages for my products the landing pages.

      I sell pdf books that I write or own resale rights to for $7.00 and I do ok with it, but I am not sure if it is workable with ppc because of the low price of the books. I figured I would try it for a few days or a week and see if I can increase my sales. If nothing else I should get some signups to my list.

      I am searching for some of the low cost ppc engines. Any suggestions.

      Thanks Glenn
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