Website Review/Help with Marketing
Ok, so my partner and I are in the early stages of starting our own branding web design studio. Our target market is small business/startups and we're looking to grow business on many fronts (networking/cold calls/blog/social media/email, snail mail etc.).
Solid Design Group LLC | Lehigh Valley Website Design
Our site was a learning experience and sort of grew organically through iterations as we plunged deeper into the rabbit hole of business and learned more. As a result, I think it feels a bit disjointed and I know I need to cut down on copy and make sure the message in general is more cohesive.
Basically what I'm trying to communicate is that we offer premium, high-end web design and company identity/branding for more affordable rates than a typical agency/studio. Despite this, I'm not looking to compete on price, or be the lowest guy out there, I'm just looking to communicate that we are lower than typical high-end agencies but offer similar quality output. I want to be affordable quality (affordable in comparison to other agencies in the US, not India).
We're going to be adding a case studies section soon, with case studies from our first 2 clients, as well as more testimonials.
With all of that in mind, I'm asking for you warriors (the greatest marketing minds I know of) to take a look, and give me suggestions for improvement. These could be anything; design, copy, layout, UI, message, general marketing tactics, or anything else. I'm not looking for nitpicky stuff, e.g., "I think the logo could be 10% larger" (unless it's something you really feel strongly about). I'm talking about things that will help us convert.
As I said, the site feels disjointed to me in comparison to work i've done after, perhaps because of the unorthodox way in which it evolved. Do you get this vibe? How can I streamline/communicate more without losing the message or abstracting it? How can I make the site feel more polished?
I was hesitant to write this, because I don't want so much heavy criticism that it's daunting or disheartening. I'm more looking for ways to SELL SELL SELL, lol. To do a better job of impressing, convincing, and getting leads, by delivering our message more effectively. I want it to stand out, and to hit my target audience, those looking to pay 2k-5k for an premium website that would typically cost 6k-10k at an agency
Anything and everything you can offer me is welcome, and in exchange I will answer any questions you might have that you feel I'm qualified to answer.
Thanks so much in advance and best of luck in all of your endeavors.
Victor
Solid Design Group LLC | Lehigh Valley Website Design
Our site was a learning experience and sort of grew organically through iterations as we plunged deeper into the rabbit hole of business and learned more. As a result, I think it feels a bit disjointed and I know I need to cut down on copy and make sure the message in general is more cohesive.
Basically what I'm trying to communicate is that we offer premium, high-end web design and company identity/branding for more affordable rates than a typical agency/studio. Despite this, I'm not looking to compete on price, or be the lowest guy out there, I'm just looking to communicate that we are lower than typical high-end agencies but offer similar quality output. I want to be affordable quality (affordable in comparison to other agencies in the US, not India).
We're going to be adding a case studies section soon, with case studies from our first 2 clients, as well as more testimonials.
With all of that in mind, I'm asking for you warriors (the greatest marketing minds I know of) to take a look, and give me suggestions for improvement. These could be anything; design, copy, layout, UI, message, general marketing tactics, or anything else. I'm not looking for nitpicky stuff, e.g., "I think the logo could be 10% larger" (unless it's something you really feel strongly about). I'm talking about things that will help us convert.
As I said, the site feels disjointed to me in comparison to work i've done after, perhaps because of the unorthodox way in which it evolved. Do you get this vibe? How can I streamline/communicate more without losing the message or abstracting it? How can I make the site feel more polished?
I was hesitant to write this, because I don't want so much heavy criticism that it's daunting or disheartening. I'm more looking for ways to SELL SELL SELL, lol. To do a better job of impressing, convincing, and getting leads, by delivering our message more effectively. I want it to stand out, and to hit my target audience, those looking to pay 2k-5k for an premium website that would typically cost 6k-10k at an agency
Anything and everything you can offer me is welcome, and in exchange I will answer any questions you might have that you feel I'm qualified to answer.
Thanks so much in advance and best of luck in all of your endeavors.
Victor
websites | logos/branding | web apps | print