Help me clarify something in my mind here about wp and themes...

11 replies
  • WEB DESIGN
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I have been a web designer for a long time. Back in the day I would build sites for clients from scratch using photoshop and html. Here is what has got me stumped.

With the wordpres and cms craze over the past few years it seems there are so many themes and theme "stores" out there that one can go and buy a theme and be online within minutes.

My questions are this...

Are more design firms these days using services like headway, woothemes, etc etc to build basic framework for the site and just customizing things like the header, graphics, and content? To me be an old school web developer, that just seems wrong. I feel as if I should be building everything from scratch. Isn't it a rip off if I use woothemes to build my sites and then just swap out graphics and color schemes?

Maybe I am looking at it wrong? Help a guy out here.
#clarify #customization #mind #themes #wordpress
  • Profile picture of the author Fernando Veloso
    We use in house WP development + SEO (heck, people think SEO is backlinks...). We start by a design, usually PSD, customer approves it, and we start WP coding with full Admin Panel and a solid SEO plan to what is done by customer in future.

    But if a customer wants a low end website, we can buy a theme and tweak it to his needs. Doesn't happen that often to tell you the truth, but it can happen. Between the time to buy and tweak a theme, or code a new one, I prefer to code a new one using MY framework.

    Plus, using your own WP framework saves you a lot of headaches with WP updates.

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    • Profile picture of the author Big_Bear
      Originally Posted by Fernando Veloso View Post

      We use in house WP development + SEO (heck, people think SEO is backlinks...). We start by a design, usually PSD, customer approves it, and we start WP coding with full Admin Panel and a solid SEO plan to what is done by customer in future.

      But if a customer wants a low end website, we can buy a theme and tweak it to his needs. Doesn't happen that often to tell you the truth, but it can happen. Between the time to buy and tweak a theme, or code a new one, I prefer to code a new one using MY framework.

      Plus, using your own WP framework saves you a lot of headaches with WP updates.


      I agree 100%. What you do is what I know. But for instance I had a potential client go through the motions with me and then he found one of the templated sites out there.. It basically killed the deal. He couldnt grasp why I can build one from scratch if we could take one from the template place and customize it.

      Which is why I am thinking like "wtf?"... Why are we going through the motions if 99% of the "web designers" out there are not true designers but template based chop shops who are driving us out of business?

      But then there is that side of me that can't sell a template from woothemes as my own.

      Am I wrong for thinking like this?
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  • Profile picture of the author Mike P Robinson
    its all choppy chop now man. we are in a lull right now. nothing has changed since these massive light boxes and played out shadows lumbered into the scene...

    I actually saw a template the other day named quack, it was literally 3 crappy plates stitched together, but the swine make cash man, I just dont know.

    The killer is only the pros spot the difference (the lack there of) and people are fine with a rehashed theme. The trick is to fight with tools man, show them something better. Unless it is a moneymaking blog I suggest another CMS solutions for my clients other than wordpress and they bite on it every time you know how I do as such?

    1) I tell them a horror story of when a nice new theme gets busted from a pointless update on the WP platform, mention what it'll cost to consult for a fix.

    2) Remind them that their solution is tethered to WP and they are stuck to it, converting it is ill advised and should you decide to change your mind later you are BEAT as it is a P.I.T.A. to convert... it kinda is 'innit?

    3) Offer them something better. Bang for the buck I use a whitlabeled CMS that has evolved into the Adobe Business Catalyst Platform. POTENT stuff enterprise class Admin functionality and its hosted and NON PROPRIETARY html front end, easier to build and they get tons of bells and whistles including some that you just can't find on WP.

    4) You could always just blow those template jockeys out of the water with the freshness! remind the client that any jackass with an internet connection can have the exact same 'website' when they are using a canned theme. Their Potential Clients will never see them in the sea of sites out there if they don't 'Invest in sound design'.

    You know what the best part is? That isn't sales talk its fact!

    Put it this way, some clients want the good stuff and they are willing to pay...others want a can of pork and beans... If you don't give the bum his beans you are both gonna starve.

    If you cant beat em join em, spin their model make a better theme or USE A KILLER ONE FOR A FRAMEWORK and make sure your theme will put all others to shame! Amass the best plugins you can find and jam them badboys in there they have value and you, the dude who just hooked up the slickest Wordpress install on the PLANET up have value too!

    Chalk it up bro... that's one for the Good Guy's. Fight with tools man.
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    • Profile picture of the author ray777
      Is it a ripoff if the customer is happy? I would say no. Many people can not build a website of any sort, if they could they would not come to you. So I am of the opinion if the customer is happy what difference does it make how you built the site?
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      • Profile picture of the author Mike P Robinson
        Originally Posted by ray777 View Post

        So I am of the opinion if the customer is happy what difference does it make how you built the site?
        You get the point! Give them what they want! just make it better!

        Originally Posted by mathmo View Post

        this is the nature of the universe, people leverage the effort of those in the past
        Nicely Put!

        Just because we as designers may prefer it the way it was before WP really blew up you have to make em happy. However WP is not best for all things this is mutually agreed I am sure! Just because the client thinks they need WordPress it is best to be thorough in scoping to be sure
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    • Profile picture of the author xtrapunch
      Originally Posted by SONiKSYSTEM View Post

      I tell them a horror story of when a nice new theme gets busted from a pointless update on the WP platform, mention what it'll cost to consult for a fix.
      HTML4 to HTML5!!! Pointless transition?

      A good WP theme remains function even years after a major update. You just miss the new functions.
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      • Profile picture of the author Mike P Robinson
        Originally Posted by xtrapunch View Post

        HTML4 to HTML5!!! Pointless transition?

        A good WP theme remains function even years after a major update. You just miss the new functions.
        HTML4 to HTML5 accounts for a few of the PLETHORA of updates. Specifically I was referring to the updates well before HTML5. I will note that WP has become more solid as it has matured but it is still open sourced and your theme may not be equipped to switch...but you know that I am sure.

        Hence my suggestion to use a rocksolid theme for a framework if you must. Thesis (NO AFFILIATION ) is pretty slick and functional solid as well...

        Regardless updates are obviously necessary however so is stability
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  • Profile picture of the author mathmo
    this is the nature of the universe, people leverage the effort of those in the past

    does it feel wrong to build a house using the diggers, concrete trucks, cranes, etc... that others built beforehand? or do you think you should build a house entirely by hand? using nothing but a handsaw, hammer, stones you've quarried yourself, and logs you've chopped down then drag to the construction site yourself?

    The fact of the matter is with WordPress people can now build much better websites, for much cheaper, and much faster than in the past.

    How is this a bad thing?
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  • Profile picture of the author xtrapunch
    How about creating a new CMS for every website? For quick turnaround, it's good to use a pre-built theme (it can be you own) and then redesign it to have a new design and functions. "Recycling code"!!! It's not rip-off.
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  • Profile picture of the author mathmo
    Thesis is great for support too! Well worth the $25/yr (cheap as!)
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  • Profile picture of the author Big_Bear
    I just wanted to say thank you for the words and wisdom guys. You all pretty much said everything I knew already, I just needed to hear it and confirm it for myself.

    Thank you so much.
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