What do you think of this Website Design & Layout?

11 replies
  • WEB DESIGN
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Hey guys,

I'm just about to start promoting my first ebook and wanted to get some feedback on the actual design and layout if you wouldn't mind taking a quick look.

www.warriorbusinessmastery.com | Warrior Business Essentials Course

1) Anything that stands out that you would change?
2) Anything annoying that would cause you to leave before reading through?
3) Any glaring layout problems?
4) The guide is over 400 pages long, for $47. I might put the price up later but first want to try and get a few sales in for some feedback, then add video if it proves popular.

With the bank holiday weekend coming up I'm hoping to give this a real push so I want to make sure everything is set up right beore going ahead.

Thanks in advance if you can offer some advice for improvements
#design #layout #website
  • Profile picture of the author Ryan Butz
    I think it looks pretty good for a squeeze page. The cover looks great, the graphics look good and are eye catching. I just found a layout problem. I took a screenshot of it. I am using the latest version of Chrome. ImageShack® - Online Photo and Video Hosting

    All in all I really like it and wish you the best of luck with your sales!
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  • Profile picture of the author seosoldier
    Originally Posted by YOUniversityLife View Post

    Hey guys,

    I'm just about to start promoting my first ebook and wanted to get some feedback on the actual design and layout if you wouldn't mind taking a quick look.

    www.warriorbusinessmastery.com | Warrior Business Essentials Course

    1) Anything that stands out that you would change?
    2) Anything annoying that would cause you to leave before reading through?
    3) Any glaring layout problems?
    4) The guide is over 400 pages long, for $47. I might put the price up later but first want to try and get a few sales in for some feedback, then add video if it proves popular.

    With the bank holiday weekend coming up I'm hoping to give this a real push so I want to make sure everything is set up right beore going ahead.

    Thanks in advance if you can offer some advice for improvements
    My usual disclaimer: take this with a grain of salt because I am not an expert in IM and maybe you are. But I know what I like... ;-D

    I always find all these WSO's put me off with the "buy now" ad copy, big red letters and "it's really worth $500 but I'm selling it to you for 1/10 of that" hype. Now, maybe that is just what works here (or everywhere) and maybe some day I'll end up doing that to, if that's what works. But all I'm saying is that as a consumer of WSO's I find it to be a turn off.

    The other problem I have with it is, Who wants to sit down and read 400 pages? I'd break it up into smaller modules and sell them separately, maybe introduce one one month, another one the following month etc. And yes, do videos! Videos are easier to learn from than reading. I read more than most people yet even I am turned off by the idea of sitting down and reading 400 pages re IM.

    I personally would not buy it, as I know that if I bought it I'd then feel obligated to read it and it would become another one of those things I "should" do but really don't want to. I like to take my info in in smaller bites.

    All that said, I wish you the best of luck with it and hope this is taken as intended, as constructive criticism. And as I say, consider the source. I am not an IM master by any means, but I have worked in TV for most of my life so I have an eye and ear for advertising, commercials etc.. If anything though, this has made me a very careful consumer. I tend to view any ad and most infomercials with a certain amount of skepticism! ;-D
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    • Profile picture of the author WikiWarrior
      Originally Posted by Ryan Butz View Post

      I think it looks pretty good for a squeeze page. The cover looks great, the graphics look good and are eye catching. I just found a layout problem. I took a screenshot of it. I am using the latest version of Chrome. ImageShack® - Online Photo and Video Hosting

      All in all I really like it and wish you the best of luck with your sales!
      Thanks for your feedback Ryan. Yes I was trying to change that problem you spotted last week but couldn't figure it out. I thought (hoped) maybe no-one would notice since it almost looks like it could have been done on purpose. I'll have to take another look or get some help with that.

      Originally Posted by seosoldier View Post


      I always find all these WSO's put me off with the "buy now" ad copy, big red letters and "it's really worth $500 but I'm selling it to you for 1/10 of that" hype. I agree, the big red letters aren't for everyone, maybe just overused these days. I also agree about the "its really worth such and such etc", I might just cut down the gap so it's more of a reasonable discount proposition.

      The other problem I have with it is, Who wants to sit down and read 400 pages? I'd break it up into smaller modules and sell them separately, maybe introduce one one month, another one the following month etc. And yes, do videos! Videos are easier to learn from than reading. I read more than most people yet even I am turned off by the idea of sitting down and reading 400 pages re IM. Hmm, yes 400 pages is a bit of a monster now that you mention it. I might add a membership site option on the sales page so people can sign up for $15.95 a month or something and receive the info as a 3 month course.

      All that said, I wish you the best of luck with it and hope this is taken as intended, as constructive criticism. And as I say, consider the source. I am not an IM master by any means, but I have worked in TV for most of my life so I have an eye and ear for advertising, commercials etc.. If anything though, this has made me a very careful consumer. I tend to view any ad and most infomercials with a certain amount of skepticism! ;-D
      Thanks, I appreciate the feedback. It's good to get lots of different points of view. That way I have more ideas for things I can change if something's not working.
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  • Profile picture of the author manny2513
    ok Some formating tips. The "Real" True Tested Blueprint should be a little bigger. Meta Tittle should be Warrior Business Mastery not www.warriorbusinessmastery .com and on module 2 explanation the green back ground should match all others.
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  • Profile picture of the author brianman
    Why did you make the large headline an image? I would change all the headline text to live text so that you benefit for SEO purposes. Also, I think people like to interact with text. From a design standpoint, it's a bit aggressive. If that's what you want, then good job.
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    • Profile picture of the author WikiWarrior
      Originally Posted by brianman View Post

      Why did you make the large headline an image? I would change all the headline text to live text so that you benefit for SEO purposes. Also, I think people like to interact with text. From a design standpoint, it's a bit aggressive. If that's what you want, then good job.
      Oops I completely missed that Brian, thanks for pointing it out.
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  • Profile picture of the author PatrickP
    To me it looks absolutely amazing. Looks just like all the other offers like that.

    As seosoldier said those turn me off and I never read them. BUT if that is the look you are going for it looks very professional to me.
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    • Profile picture of the author Cogitationalist
      The whole thing in general looks decent, always room for improvement but I don't think there's anything tragic that desperately needs mending immediately.

      Some notes:

      -Impact is a font that gets uglier as it gets smaller, so those first subheadlines should be a bit larger and the first line of the second would could be better spread into 4 (if not 3, ideally) lines. They're also not absolute black, those subheads, not sure if that was intention.

      -Since you only have 2 digital product images, it's very easy for them to look repetitive. think you'd actually be better off without the second one. You also have a little warning reminding people of the fact that it's a representation of the item under only the second one, but not the first.

      -On the note of those 2 and the module dvd covers, they all have their fade's cut off. I make these, and I don't ever do that because (to me) it almost defeats the purpose of having a fading reflection if it's going to cut off at a solid line; wherever you got these from they cropped them too short or intentionally made them all have hard edges. While you may be massively credible to those who know you or don't pay too much attention to detail, it looks semi-amateurish (don't hate me, I mean no offense and I'm sure you're no fool) when fading reflections cut into absolute white. It takes away that whole 'seamless' look.

      -Modules 2, 4 and 10 have some issues with the background boxes they're in. 2 of them have this 1pixel line extending to the left, and one has a bunch of extra space probably from the bullet list. Also, the dvd images to the left are all the same size but the boxes are not; in this situation (when I'm making my sales pages) I always center the text/textbox with respect to it's image. And lastly with the modules, 12 modules probably means plenty of content and value, but seeing those 12 dvd covers repeating almost makes me not want to read them because I feel like they may all just say the same thing (the way the dvd covers all look the same). If each box had it's own bold/italicized formatting within it, it would draw more attention away from the repeating image to it's left. An alternative could be to just place 1 dvd cover every other module, in the space between them.

      -I think sacrificing the SEO element live text from your headlines would be well worth it if they were replaced with some really nice graphic headlines. They'll also create more of a separation between your basic text content areas. The large, red impact (or impact-style) font is the most common headline, so despite it being a massive jump up from plain black text of no variation, it still almost gives the whole page a bland-ish feeling.

      -Your 60-day MBG could definitely be larger and more prominent, even if it's a matter of getting a generic certificate image to place on top (and removing the little windows folder icon looking one).

      I could go into further detail, but I think I may have already written too much, haha. I hope you find my notes useful and not too critical, because it is a good looking page already. I feel the need to reiterate that, and that most of what I say stems from the fact that there simply always IS room for improvement. It may not exactly be necessary, and nothing to break your back over; but if you have the time or resources I'd tackle each area I mentioned.
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      • Profile picture of the author WikiWarrior
        Originally Posted by Cogitationalist View Post

        The whole thing in general looks decent, always room for improvement but I don't think there's anything tragic that desperately needs mending immediately.

        I could go into further detail, but I think I may have already written too much, haha. I hope you find my notes useful and not too critical, because it is a good looking page already. I feel the need to reiterate that, and that most of what I say stems from the fact that there simply always IS room for improvement. It may not exactly be necessary, and nothing to break your back over; but if you have the time or resources I'd tackle each area I mentioned.
        Thanks for your detailed comments and suggestions Cogitationalist, really appreciated. Looks like I have my work cut out fixing it up! I get the impression overall though that it's good enough to start promoting so I've made note of all your points and others to go in and fix as soon as I get time.
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    • Profile picture of the author WikiWarrior
      Originally Posted by PatrickP View Post

      To me it looks absolutely amazing. Looks just like all the other offers like that.

      As seosoldier said those turn me off and I never read them. BUT if that is the look you are going for it looks very professional to me.
      Thanks for your honest comments Patrick. I just used the standard format for a sales page really. It's a concern if you think it might turn people off though in that format. Maybe I could try split testing a different style sales page; make one that's shorter and more matter-of-fact.
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