Graphics used in IM are all the same ?
I know there is something with the graphics people use when they sell something. There are some stereotypes that are used by everyone. I guess there is a specific reason.
I am searching for a topic to read, a book, a research about things that work in graphic design when it comes to marketing. We can all see the handwritten font, the yellow "Buy Now" button, the impact red font. I want to know why is it all that ? Why people use them, why they are good, why these things increase sales ?
I couldn't find here something about that, or to be honest, I don't know what keywords to type for a good search.
Thank you
--------<><---------------
Facebook Cover Templates: Click here for a pack of 40 fully layered PSD designs, over 500 layers of objects, gradients, styles and shapes, great for anyone's toolbox. PSD and JPGs. Personal and commercial use!