High Bounce Rate? Try changing your font!

2 replies
  • WEB DESIGN
  • |
One of my sites was consistently getting a 60-70% Bounce rate, even though the content was high quality, nice theme etc.

So I changed the font from Verdana colour black (looked fine to me) to Sergo UI colour dark grey ...
Couple of weeks later, bounce rate is a steady 40-50%
Time on site has increased too.

So if you have a high bounce rate try tweaking your typography.
#bounce #changing #font #high #rate
  • Profile picture of the author ProfWP
    Yes, it does! Preferably 13px... And especially when I want my users to read, I have my unusually large fonts on.... :-P
    {{ DiscussionBoard.errors[5706815].message }}
  • Profile picture of the author Husacul
    Have to keep that in mind , thanks.
    Signature

    Graphic Designer. I bridge the gap between a great story and the audience it needs to reach.

    {{ DiscussionBoard.errors[5711953].message }}

Trending Topics