Please Review PPC Page

by ours
8 replies
  • WEB DESIGN
  • |
Hello Guys,

Again I am here to take your great advices for a new site we are developing. This is one page lead capture website. Mainly will be used for PPC. Can you please review and let us know what you think.

Site: Thomas Duryea Consultation

Thank you in advance.
#page #ppc #review
  • Profile picture of the author weboasis
    Very nice site.

    I would just add some social networking buttons.
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  • Profile picture of the author ours
    Thanks for the advice. Point noted.
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  • Ours,

    I would remove a lot of the text and only include a call to action and whatever text was in your PPC ad. Move the action (the form) you want users to perform above the fold (point where visitor has to scroll).

    The idea is to make it as easy and obvious as possible for users to perform the action you want them to perform when they arrive on your landing page. Whether its buying a product, filling out a form or downloading something, make it simple and easy. The user is following a path from when they entered a search query or just saw your ad, clicked it, came to the landing page and did what you wanted them to do. Any confusion or ambiguity in this “funnel” and they will leave and start over somewhere else.

    For example if your ad says “Speak with A data Consultant today”, this same text should be on the landing page and highly visible. The user should not have to scroll to find a way to contact you, the form should be one of the first things they see.

    Also, people typically scan text on web pages until they find what it is they are looking for. Too much text (especially if it is irrelevant to your ad), will cause visitors anxiety and they will hit the back button.

    I would recommend reading this book,

    Conversion Optimization: The Art and Science of...Conversion Optimization: The Art and Science of...
    Here is another good resource,

    10 Landing Page Optimization Tactics

    Good luck,

    Shawn
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  • Profile picture of the author kazim
    It's like professional and looking fresh.
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  • Profile picture of the author markmatthews
    It is pretty cool and professional.
    Signature

    Skadoosh!

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  • Profile picture of the author nancyfromafrica
    looks nice but there are more words than pictures use a banner with some people in it
    a picture is worth a thousand words
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  • Profile picture of the author OmiTaylor
    It's nice but no Facebook Like button?
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  • Profile picture of the author incomebiz
    nice layout web also the colors..yes maybe you should add some social media icons

    also not to much some text on bottom...
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