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E-commerce for Diamond Jewelry | Feedback

by fireglow
15 replies
  • WEB DESIGN
    • |
Hi Forum,

I recently built the following e-commerce website for diamond jewelry:

www.zurichdiamonds.com

Your feedback would be really appreciated.

Thank you!

P.s. This is my first website and I'm new to the forum - so hope this is the right place for this post...
#diamond #ecommerce #feedback #jewelry
  • Profile picture of the author UMS
    The first thing you should address is the page load times. At the moment it is very slow (only scores 49 on Google PageSpeed Insights).

    You have a lot of unoptimized images, which would go a long way to improving load times.

    In terms of the content, what's with the large slideshow image of diamonds? It takes up a lot of space and tells me no information at all.

    The homepage should make it very clear to the visitor as to what the site is all about.

    Just my opinion of course. :-)
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    • Profile picture of the author KingOfPLRArticles
      I agree with UMS.

      Page load times are crazy long. I think it might be partly your web hosting as well.

      I also agree with the slideshow comment. They are taking up a huge amount of space, and providing very little info, and not even using up all the space available.
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    • Profile picture of the author venusmodajewels
      Originally Posted by UMS View Post

      The first thing you should address is the page load times. At the moment it is very slow (only scores 49 on Google PageSpeed Insights).

      You have a lot of unoptimized images, which would go a long way to improving load times.

      In terms of the content, what's with the large slideshow image of diamonds? It takes up a lot of space and tells me no information at all.

      The homepage should make it very clear to the visitor as to what the site is all about.

      Just my opinion of course. :-)
      Agree. Jewelry site's images should be optimized
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  • Profile picture of the author fireglow
    Thanks for the valuable feedback gentlemen. I have changed the banners and tried to increase the speed by optimizing the pictures - it looks as though the host might be the issue though...

    Have a great day!
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    • Profile picture of the author ClicProject
      With a diamond selling site, you want it to feel luxurious, slick and expensive.

      I think you are definitely getting there, very clean look, classic luxury colours, slick looking cart..

      But, I think the images for the rings should be bigger, and perhaps more of them.

      The slideshow on the front should have some more images. Contrary to what the other posters said, I don´t think you need to "give more information on what the site is about" - you are selling a luxury product, not double glazing. It is obvious what a site called Zurich diamonds, with great big pictures of diamond rings sells, it is all about the experience.

      I agree about the slow load times though.

      Great job for your first website, and good luck!
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      • Profile picture of the author fireglow
        Thank you for the positive feeback ClicProject - it's been a lot of work and it's really good to hear what can be improved from an external perspective!
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      • Profile picture of the author fireglow
        I better take another shot at those pictures then venusmodajewels
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  • Profile picture of the author incomebiz
    cool site also clean for the layout web..

    try to upload new hi res picture also the unique pictures...

    try add some social media icons..it will increase your traffic for publishing your web
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  • Profile picture of the author jamesbell99
    Hi,

    Page laod time is still 10s which is a big turn off for visitors. Landing Page design and Optimization still can be improved. You should use breadcrumb as it will reduce user clicks, which ultimately helps for conversion.
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    • Profile picture of the author Ignacio11
      Hi,

      I am Ignacio and new to this forum, I was just having a query for which searching landed me on your post. I just had a look at your website and would love to suggest you that the images should be optimized with the proper file names, alt tags, and also its size. Also, you can use Page Speed tool for optimizing your whole site but this tool will help you give the optimized images too that's why I am pointing it.

      Enjoy!
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      • Profile picture of the author fireglow
        Originally Posted by Ignacio11 View Post

        Hi,

        I am Ignacio and new to this forum, I was just having a query for which searching landed me on your post. I just had a look at your website and would love to suggest you that the images should be optimized with the proper file names, alt tags, and also its size. Also, you can use Page Speed tool for optimizing your whole site but this tool will help you give the optimized images too that's why I am pointing it.

        Enjoy!
        Thank you for your feedback. Are you referring to the Google page speed tool?
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  • Profile picture of the author Oswald Joshua
    Your website is beautiful. I liked the theme. But why are you not using social media plugins like facebook like, pinterest etc on your product page.

    Pinterest is really useful for websites related to fashion products
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    • Profile picture of the author fireglow
      Originally Posted by Oswald Joshua View Post

      Your website is beautiful. I liked the theme. But why are you not using social media plugins like facebook like, pinterest etc on your product page.

      Pinterest is really useful for websites related to fashion products
      I will look into this Joshua - so far I don't have a pinterest account... thanks!

      I have now added share buttons to product pages...
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  • Profile picture of the author George Kapo
    Banned
    Very good looking site. It is a little slow, and put a better zoom on items...
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    • Profile picture of the author fireglow
      Originally Posted by George Kapo View Post

      Very good looking site. It is a little slow, and put a better zoom on items...
      Hi George, yes a zoom can be applied to the product pictures... I'll address this - Thanks!
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