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Website Redesign Advice

by UK US Marketing
4 replies
  • WEB DESIGN
    • |
Hi,

I can't help but feel the websites we are designing for our clients look better than our own website. I would really appreciate your feedback and advice on areas you feel need improving.

Affordable Website Design & Online Marketing Services
#advice #redesign #website
  • Profile picture of the author SmallBizWebsites
    In my opinion the site is incredibly cluttered. In terms of navigation, instead of having it all in one part of the page where visitors can easily go to to find what interests them, you have navigation everywhere you look. For example:
    • Buttons at the top of the header
    • A menu bar below the logo
    • A vertical menu under Home
    • Clickable boxes with clickable buttons
    • A sea of links in the footer.
    • Links in the body text.
    When you go to an inner page, your site becomes hard to navigate. What is left is the header buttons, the menu bar, and the sea of links in the footer which a usability professional would tell you is unusable. I would suggest getting rid of the footer links entirely and arrange for your menu bar to have dropdowns in order to let visitors easily navigate your site no matter what page they are on.

    There is little point to making a web page hard to read for the purposes of style.

    Under the top image on your Home page, I feel that the text is low contrast. On your inner pages you use light grey text on a white background. The text should be much darker both for accessibility reasons, and because your page becomes washed out when viewed on a mobile device in sunlight.

    Also, the body text color is inconsistent from page to page. On your web design page it is #6E6E6E , on the Cloud Hosting page it is #6D7271, on the SEO page it is #767676 and so on. The difference is noticable to the eye.
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  • Profile picture of the author rlcf
    ^ + 1. Way too cluttered in my opinion.
    You have to build your website under the K.I.S.S. method.
    Keep it simple stupid. Too many clicks for the visitor, means a lower conversion rate.

    Remember, success is simple.

    Good Luck,

    Daniel
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  • Profile picture of the author dancaron
    Pay attention to typefaces/fonts. Check out webkit by Adobe.
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    • Profile picture of the author Brandon Tanner
      I agree that the design looks a bit cluttered, but after taking a quick peek at the source code on that page, my greater concern is your coding habits! (in this day and age, no "professional" web designer should use a drag-and-drop web builder that spits out old HTML4 code, and uses that much internal/inline CSS, and other bad stuff like using copious amounts of &nbsp; or <br /> for layout purposes).

      You should learn HTML5 or XHTML, and proper coding techniques (like separating your markup from your styles and your script code as much as possible). If you do that, your code will be MUCH cleaner and easier to maintain, and far more standards-compliant.
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