Need guidance about how to structure a non WP site

7 replies
  • WEB DESIGN
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I have a lot of experience creating Wordpress sites, using plugins and other techniques for SEO, and posting high amounts of original content articles. I want to try something new...an HTML site, or I think? and just offer a product with a really nice freebie. I have a squeeze page done with my freebie offered through the opt-in form, list created on Aweber, and freebie uploaded to my site. Now I am stumped. What do I do to funnel visitors to the main sales page? After they opt in, and get the freebie, then what? I do have a series of follow up emails I am working on. Is it sufficient to link to the sales page in those? I am very confused about how to do this.

I discovered I haven't got a clue how to create a workable HTML site and funnel that is not the blog type WP site with articles. Another question - how is SEO done on an HTML site without plugins like All In One SEO and Google XML sitemaps, and using H tags? Any advice about how to best offer a single product will be greatly appreciated. My WP IM efforts have failed and it's time to try something new. I have a great product I want to sell, and I haven't the knowledge of how to create the best structure of a site for it. Thanks!
#guidance #site #structure
  • Profile picture of the author JamesLennon
    Sounds like you need to pop over to w3schools to learn html. It won't be just HTML you will need to learn CSS too.

    It takes time but well worth it
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    • Profile picture of the author carolynblake
      Hi James,
      Thank you for answering and that's a great resource. What I really need now is more how to control the flow of traffic and how to structure a site that is not WP. Like, with WP you have pages, and posts, side bars, widgets, headers, with plugins and H tags for SEO. I am confused about how to get from page to page on an HTML site. Say someone gets my freebie, and then where do I send them...to the sales page? Do I just rely on follow up emails to get them to the sales page? How do I get them there? Can a site with a sq. page, a sales page and a product page work for making sales, and then how do you do SEO on an HTML site without the WP seo stuff?
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  • Profile picture of the author Patrick
    Just curious, what is the need to move to a non WP site when you are already familiar with Wordpress. Looking at your question and your reply above, I guess you don't have any/very less experience in HTML/CSS. It might take days or even months and a lot of experience to master over it.

    And it doesn't really matter what you are using. WP, Joomla html whatever...Your website's conversion rate would depend a LOT on your content, how you are presenting them and how you are creating an interest for the end user. Maybe you need to work on these areas....
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  • Profile picture of the author AFineWebDesign
    You won't be able to use straight HTML/CSS to do everything you are going to want to do. Protect content from non-members, have easily editable content and sidebars, direct the flow of people through your sales funnel. You will need to turn to other coding languages anyways to do certain things, if your already good with WP then just stick with it.

    I could make sales pages, OTO's and all that stuff without WP but I wouldn't because I can have a fully functional, SEO friendly, easy to update sales page in hours as compared to days with hand coding.

    P.S. If you are really serious about hand coding your website get Dreamweaver or similar program it will help cut your coding time in half because it gives you coding hints.
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  • Profile picture of the author Edge360
    The way you organize a website depends pretty much on the type of website you're building and the way you like to do it, but here we'll provide you some models that you can use to organize your website making each update an easier job. Our recommendation is that you create a main directory in your computer that will contain all the files and sub directories of the site, that you can later upload "as is" to the server.

    The first thing you have to think of, is that putting all the files in the root directory may be fine for a site with 5 pages and 3 images. But if you have to handle 20 pages and 200 images, that organization model can turn into a serious problem. So what you can do, is to start grouping the files in some way and placing them in different directories to make your site a little easier to manage and update.

    For example, let's say you have a site where you show up your artwork: a collection of 5 images designed by yourself. After think it for a while, you decide that you'll build one page to show the images, plus the home page and the contact page. This makes a total of 3 pages and 5 images. As it's not much, you can actually create this directory structure that will hold your files well organized:

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  • Profile picture of the author RobinInTexas
    It seems to me that you are trying to reinvent the wheel.

    Wordpress or any other CMS handles the structure of a site, allowing you to focus on the content.

    You could manually code and cobble together a collection or php snippets, for page headers, sidebars, nav menus, footers, and page content.
    Signature

    Robin



    ...Even if you're on the right track, you'll get run over if you just set there.
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  • Profile picture of the author carolynblake
    Edge360, Robin and everyone, thank you all. This group is always amazing. I have been able now to get a grip on some of my confusion, and map out a way to move ahead with some changes but not dumping WP, just learning to use it in a new way. Thank you all so much..I will ponder all this advice and start building my new site.
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