Do long, wordy sales pages really work?

8 replies
  • WEB DESIGN
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I've seen a lot of debate about what works best for an ebook sales page. Many people prefer the long, wordy pages where you have to scroll down and read through line after line...

For those warriors out there - what do you prefer in a sales page and what kinds of pages have you seen do the trick to convert visitors into buyers?
#long #pages #sales #wordy #work
  • Profile picture of the author RLeger
    I really think the long form sales letter has it's place. For instance, on products that sell for $147 or more, you better have alot of good reasons to persuade that visitor into a buyer.

    On the other have, a $27 or $37 eBook can get away with less sales copy.

    I really like the new Video Sales copy that's popping up. have you seen them yet? much higher conversions than the traditional sales letters, long or short.
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    • Profile picture of the author lizzers
      Hi R,
      Thanks for the feedback. Your answer makes total sense. My ebook is going to be lower priced, so maybe in this case less is more. I haven't seen the video sales yet - I'll have to keep my eyes out for that, sounds interesting
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  • Profile picture of the author Aronya
    I think it depends more on what you have to say, than anything else. If you need lots of copy to tell the whole story, then long copy will probably convert better than short. On the other hand, using a lot of blah blah blah just to fill space will work against you. In the end, the correct answer is test, test, test.
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    • Profile picture of the author eCovers4uGfx
      I agree with RLeger in relation to this topic,
      The larger letter should be offered for the high end products,
      I know if I am shelling out a lot of clams I want to know everything down to what time they had their last Sh_t before I fork over the clams.

      There is a downside to them though, boring comes to mind very quickly,
      especially if you have a viewer on your site that has a short attention span lol.

      Overall each has it's place!
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  • Profile picture of the author rankwarrior
    Long sales copy works great for certain products and prices. Depending on your market, it is something that you should really split test to see what response you get from short copy, and from long copy.
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  • Profile picture of the author EquestrianGal
    I think it depends a lot on the salespage's ability to keep the reader interested.

    -Is the product/service of REAL value?
    -How does the offer benefit the reader?
    -What can the offer do for them?
    -Why should they part with their hard earned money?

    I can't stand pop-ups or the ones that try to trick you into clicking. Those always spell scam to me rather than a genuine offer of value. But, that's just me.
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  • Profile picture of the author RedMatrix
    Use a lot of white space, and bulleted lists, and bolding key phrases, and highlighting too.
    Signature

    ~Dave

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  • Profile picture of the author Matt Pickstone
    Lizzers this is a good newbie question...I think many New Warriors can learn alot from this post... In my opinion your sales copy can never be too long or too short, however it needs to cover all aspects and benefits of the product your selling, include Awesome Headlines that stand out, great openers, benefits, testimonials, stories, quality subheadines for skimmers, bullets, gurantee's, openers, call to action, etc.... Only write the required length of copy you need....

    In saying that longer copy does STATISTICALLY convert more people believe it or not...
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