Options to Track Offline Campaigns
Can you share the ways you use to track offline campaigns?
All Topics
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11 {{ upvoteCount | shortNum }} Affiliate - Show me the course! (NOT MMO niche)
Hello all, I'm looking to learn from someone that ACTUALLY makes/made a business out of affiliate marketing in niches OTHER than the make-money-niche. IE. Picking a product, then going from ... [read more]
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18 {{ upvoteCount | shortNum }} Google's Top Five SEO Tools
A new article on Search Engine Journal reports that you can exceed your search performance goals with these five Google tools that help publishers diagnose problems and improve rankings. Google ... [read more]
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7 {{ upvoteCount | shortNum }} Five common pitfalls to avoid so you maximize your keyword strategy's business impact
A new article on Search Engine Journal says you can get the most out of your keyword list and set yourself up for success. SEO agencies already know the role ... [read more]
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3 {{ upvoteCount | shortNum }} Snapchat eyes marketers with social listening tool to track trends
A new article on Marketing Dive reports that Snapchat Trends gives marketers competitive intelligence and another way to gauge consumer sentiment around a brand, product, or campaign. Snapchat hosts a ... [read more]
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2 {{ upvoteCount | shortNum }} Three ways to create DE&I initiatives that actually work
A new article on Marketing Dive reports that creating real change requires brands to focus inward instead of concentrating efforts on external messaging and branding. The author says there are ... [read more]
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2 {{ upvoteCount | shortNum }} Automation, email, CRM among major marketing tools replaced in the past year
A new article on Martech.org reports that data showed marketing organizations replaced a large range of tools, some very central to marketing activities. MarTech's Replacement Survey shows just how bullish ... [read more]
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2 {{ upvoteCount | shortNum }} How You Can Calculate the ROI of Influencer Marketing Campaigns
A new article on Search Engine Journal says that it's important to know how much is spent on Influencer Marketing to see if your efforts are worth it. You can ... [read more]
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1 {{ upvoteCount | shortNum }} Facebook Shares Insights into Key Topics of Discussion Across Facebook and Instagram in Q2
A new article on Social Media Today reports that, as the vaccine roll-out continues, people are increasingly looking to get out of the confines of their homes, and meet up ... [read more]
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1 {{ upvoteCount | shortNum }} Facebook Publishes New Guide to Testing Ad Creative, and Optimizing Response
A new article on Social Media Today reports that Facebook has published a new guidebook to 'Creative Prototyping' which provides a range of notes to help guide advertisers in testing ... [read more]
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14 {{ upvoteCount | shortNum }} Do Exact Match Domains Still Work?
A new article on Social Media Today says that exact match domains were valuable for SEO - but asks if that's still true today. So, are exact match domains still ... [read more]
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1 {{ upvoteCount | shortNum }} Yext updates its site search algorithm, and adds experience options
Martech.org says that the low-code ETL tool makes data unification on sites easier and more comprehensive. AI search company Yext, which powers site search for many businesses, just announced an ... [read more]
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3 {{ upvoteCount | shortNum }} Twitter Just Launched 'Super Follows' Creator Monetization Option
Social Media Today says that this feature has been in test mode for the last few months, but now, Twitter has officially launched its new 'Super Follow' option. Selected creators ... [read more]
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1 {{ upvoteCount | shortNum }} A Guide to Star Ratings on Google and How They Work
A new article on Search Engine Journal offers to teach you everything you need to know about star ratings from how they appear in organic search results to the impact ... [read more]
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1 {{ upvoteCount | shortNum }} Writing customer stories to improve team collaboration
Martech.org offers a practical technique for building collaborative team processes on a foundation of customer-centricity. The author says that for a long time, we've taken a very task-centric approach to ... [read more]
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9 {{ upvoteCount | shortNum }} How to write ad copy that actually converts (and three major mistakes to avoid)
Search Engine Land says that when you're testing copy, you should make it worth testing. Use power words or emotional calls-to-action to really analyze what messaging has a stronger appeal ... [read more]
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2 {{ upvoteCount | shortNum }} Reddit Adds New Option to Place Promotions Within Post Reply Threads
A new article on Social Media Today reports that Reddit continues to build on its marketing opportunities for brands with the launch of a new 'Conversation Placement' ad option, which ... [read more]
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12 {{ upvoteCount | shortNum }} What growth hack has worked for you?
Have you tried any growth hack in your product and have you seen any results by doing so?
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6 {{ upvoteCount | shortNum }} Promoting a high-ticket product without any conversion!
Hi folks I own a website about nutrition and fitness Recently, I set up a Google Ads campaign to promote a $1,000 e-bike, targeting only intent-to-buy keywords (exact match). I ... [read more]
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3 {{ upvoteCount | shortNum }} Tide extended its #TurnToCold campaign with new NFL partnership
A new article on Search Engine Journal reports that Tide has partnered with the NFL as part of its environmentally focused efforts to encourage consumers to wash clothes in cold ... [read more]
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6 {{ upvoteCount | shortNum }} The future of local marketing: Promote your business and convert customers for life
A new article on Martech.org reports that in an exclusive live webinar, you can learn how messaging has evolved over the last decade, and how customer preferences impact local businesses. ... [read more]
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2 {{ upvoteCount | shortNum }} A New Report Looks at Influencer Payment Expectations, With Results Based on Audience Size and the P
A new article on Social Media Today asks what should you expect to pay an influencer for an Instagram or TikTok post promoting your product? It's a gray area, and ... [read more]
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4 {{ upvoteCount | shortNum }} Google Shows How to Optimize for Beta Discover Follow
A new article on Search Engine Journal says that now you can get more traffic because Google just published guidance on how to optimize a site to receive followers from ... [read more]
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5 {{ upvoteCount | shortNum }} TikTok ad exposure nearly doubles, as does platform's trust among marketers
A new article on Marketing Dive reports that the number of consumers exposed to ads on TikTok nearly doubled from 19% last year to 37% this year as the video-sharing ... [read more]
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2 {{ upvoteCount | shortNum }} Email marketers don't have time for shiny new things
A new article on Martech.org says that you can easily figure out if you're wasting your time chasing the bright-and-shiny. The author says that the perennial "bright-and-shiny" disease can be ... [read more]
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3 {{ upvoteCount | shortNum }} Google page experience update is now rolled out
A new article on Search Engine Land reports that the Google News app changes have about a week more to go. The author says that Google confirmed it had completed ... [read more]
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3 {{ upvoteCount | shortNum }} Twitter Commerce is Coming, with its Various Shopping Experiments Closing in on the Next Stage
A new article on Social Media Today asks if people will be open to shopping via tweet and says we're soon set to find out. Twitter is currently developing a ... [read more]
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6 {{ upvoteCount | shortNum }} Angular Application Returning 200 instead of 404
How to catch and show routing error header response, as i am getting 200 instead of 404 when redirecting to not found page. I want 404 header response when redirecting ... [read more]
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2 {{ upvoteCount | shortNum }} Gumtree Embraced What People Really Thought of its Re-commerce Site and Turned That into Creative Go
A new article on ADWEEK says that every brand needs a platform that sets it apart from the competition, and asks how do existing brands break new ground? Meet the ... [read more]
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3 {{ upvoteCount | shortNum }} TikTok Reveals What Makes a High Performing Ad On Its Platform
Search Engine Journal says that TikTok has just published four best practice tips that have resulted in increased impressions for their video ads. The social platform also gives advice to ... [read more]
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2 {{ upvoteCount | shortNum }} Lucky Charms drops album as General Mills embraces digital channels
Marketing Dive says that General Mills cereal brand Lucky Charms released an eight-song album on Aug. 31 entitled "Magically Delicious," per details emailed to Marketing Dive. While it is available ... [read more]
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2 {{ upvoteCount | shortNum }} New Report Looks at Influencer Payment Expectations Based on Audience Size and Platform
A new article on Search Engine Journal says that if you want to understand the latest social media platform updates and maximize your own efforts in social media marketing, it's ... [read more]
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1 {{ upvoteCount | shortNum }} Google to sunset Expanded Text Ads in June 2022
Search Engine Land reveals that this is the latest move that Google is making to push automation through their ad products. From July 2022, advertisers will no longer be able ... [read more]
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1 {{ upvoteCount | shortNum }} The case for Digital Asset Management
According to Martech.org, this checklist</a> can tell you if your organization needs Digital Asset Management. Marketers often struggle to find and deploy the right imagery and videos for marketing campaigns ... [read more]
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1 {{ upvoteCount | shortNum }} Denny's celebrates college football offensive linemen with All-Pancaker Team
A new article on Marketing Dive reports that Denny's has signed four college football offensive linemen to Name, Image and Likeness (NIL) deals to create The All-Pancaker Team, per a ... [read more]
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2 {{ upvoteCount | shortNum }} Media Measurement in an Evolving Advertising Ecosystem
A new article on ADWEEK says that if you're currently concerned about impending browser policies that could limit cookies, you're not alone. As businesses evolve to meet consumer demands for ... [read more]
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4 {{ upvoteCount | shortNum }} Old Navy shifts to inclusive sizing in all stores and online
A new article on Marketing Dive reports that Old Navy just announced "Bodequality," which will kick in on August 20th and offer all women's styles in sizes 0 to 30 ... [read more]
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2 {{ upvoteCount | shortNum }} Marketing in the Metaverse: The Future of Search & Social
A new article on Search Engine Journal reports that the metaverse is poised for rapid growth that will open up opportunities for marketers. Here's what you need to know. Imagine ... [read more]
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4 {{ upvoteCount | shortNum }} Facebook Messenger Turns Ten, Adds Four New Features
A new article on Search Engine Journal reports that Facebook is adding new features for its 10th anniversary, including the ability to send cash and play games with friends. As ... [read more]
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6 {{ upvoteCount | shortNum }} How Instagram Ranks Search Results
A new article on Search Engine Journal shows how Instagram ranks search results and how you can optimize content to rank for target keywords. Head of Instagram, Adam Mosseri, explains ... [read more]
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1 {{ upvoteCount | shortNum }} Five Ways to Improve Your Social Media Branding and Sales Efforts
A new article on Social Media Today reports that social media is a great tool for keeping brands connected to their customers, but it can also be a powerful driver ... [read more]
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2 {{ upvoteCount | shortNum }} Three Tourism Brand Lessons that Innovated in Turbulent Times
A new article on ADWEEK reports that for most marketers, last year was all about hunkering down, trimming marketing spend, putting a pause on innovation, and focusing on staying afloat. ... [read more]
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7 {{ upvoteCount | shortNum }} Fifteen of the most common SEO mistakes businesses make, and how to avoid making them yourself
A helpful new article on Search Engine Journal reports that local search and maps are a great way to drive traffic and leads -- but only when you do everything ... [read more]
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1 {{ upvoteCount | shortNum }} Nordstrom debuts young adult ambassador program
A new article on Marketing Dive says that joining other retailers with social media ambassador programs, Nordstrom has opened applications for people ages 14 to 22 to join The Ambassador ... [read more]
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1 {{ upvoteCount | shortNum }} How Discord aids brands' quest to engage fans around 'emergent culture'
Marketing Dive says that Chipotle, Hot Topic, and Jack in the Box are among the marketers that have established a foothold on the group chat platform. Social media apps continually ... [read more]
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1 {{ upvoteCount | shortNum }} Walmart sends musicians home for back-to-school concerts, shoppable livestream
Marketing Dive says that Walmart is hosting a shoppable livestream concert to build excitement for the back-to-school season. Musician Kane Brown will perform at a free livestreamed and in-person concert ... [read more]
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1 {{ upvoteCount | shortNum }} Google Shopping issues in the UK lead to sharp KPI declines
According to Search Engine Land, if your accounts or campaigns have been affected by this issue, it's critical to communicate to clients and stakeholders that this change is a glitch ... [read more]
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5 {{ upvoteCount | shortNum }} The case for advertising on search engines other than Google
A new article on Search Engline Land reports that if we can break out of the Google loop and adopt new platforms despite our hesitations about volume and UX, we ... [read more]
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16 {{ upvoteCount | shortNum }} TikTok Increases Safety Measures for Younger Users, Including New Defaults and Prompts for Teens
A new article on Social Media Today says that TikTok is looking to add more protections for younger users, with new restrictions on DMs for teens, and added alerts around ... [read more]
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4 {{ upvoteCount | shortNum }} Facebook Updates Educational Resources for Parents and Students Ahead of Back-to-School Season
Social Media Today says that with US students returning to school over the coming weeks, Facebook has updated its parent and student resource tools in order to provide additional guidance ... [read more]
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1 {{ upvoteCount | shortNum }} Reddit Tests New TikTok-Like Video Feed as it Looks to Expand its Video Options
Social Media Today says that if you hadn't heard, short-form video is hugely popular right now, and as a result, almost every platform is seeking its own ways to tap ... [read more]
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4 {{ upvoteCount | shortNum }} Twitter Tests New Topic Tags to Spaces to Improve Discovery
A new article on Social Media Today says that Twitter is looking to put more emphasis on its audio Spaces with the addition of a dedicated tab and new highlight ... [read more]
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1 {{ upvoteCount | shortNum }} SMT Expert Series: Keren Baruch Discusses LinkedIn Content Trends and Creator Tools
According to Social Media Today, over the last few years, LinkedIn engagement has gone through the roof, with the company reporting record levels of on-platform activity -- specifically, engagement with ... [read more]
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2 {{ upvoteCount | shortNum }} TikTok Launches 'Creative Solutions' Guide to Building Effective TikTok Campaigns
Social Media Today reveals that as TikTok continues its meteoric rise, many more marketers are now looking the app's way and considering how they can tap into the platform to ... [read more]
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4 {{ upvoteCount | shortNum }} Why is My YouTube Channel Watch Time Decreasing?
A new article on Search Engine Journal features some guidelines from YouTube that go over the steps you can take to understand why your channel's watch time is decreasing. How ... [read more]
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3 {{ upvoteCount | shortNum }} PPC campaign launch checklist
A new article on Search Engine Land says that if you're ready to launch your next campaign, this campaign checklist will ensure you cross all your t's and dot every ... [read more]