How does CPV and PPV work from the user's perspective?
But it is not clear to me HOW those ads appear as a pop-under or pop-up in the user's screen.
I mean, I can't understand how a user searching on google suddenly sees a pop-up or pop under or a user seeing one specific product on Amazon suddenly sees a pop-up or pop-under in his screen.
Is it like adware? or any kind of virus or browser addon?
I want to understand it from the internet surfer perspective.
Thanks!
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