My Campaign Approved but not Generate Click and Impression

Hi timokeefe & Rozanne,

How can you imply that Search is better for the OP's specific situation?

Doesn't the OP's strategy, niche, and specific marketing goals matter?

I run an advertising agency and have managed ad campaigns for hundreds of companies over the past 15 years. I can say with certainty that there are a lot of marketing goals where the Display network is a much better choice than the Search network. This is especially true in 2017.

10 -12 years ago it was true that for most businesses Search was head and shoulders better for a direct response campaign. Back then you could even run low cost branding and awareness campaigns, but things have changed quite a lot over the past decade. AdWords has introduced Quality Scores which killed the most effective Branding & Awareness campaign techniques for the Search Network. They have also since expanded the features and targeting methods for Display significantly during the same time period.

With the addition of Remarketing for Display, and In-Market segment targeting the potential to get more business at a lower CPA is not only practical, it is a fact that many business are getting far more business at a lower cost than is possible from the Search network, especially for a brand new business with a lot of competitors.

In today's marketing environment the average digital advertising competitor is far more sophisticated than he was just a few years ago, if you are not using a multi-touch, multi-channel strategy you are probably getting killed by your competitors in AdWords, especially if you are using the most basic Search Network/Direct Response only campaign strategy.

Just saying Display Network rocks in 2017! Remarketing and In-market targeting are both game changers, if you think AdWords is only good for Search you may have already missed the boat,