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Facebook Traffic - Anyone notice costs gone up?

by badboy_Nick
5 replies
Hey guys

I am doing a lot of Facebook PPC for my CPL campaigns and have noticed that my cost per conversion has almost tripled.

Has anyone else noticed some policy or algo change with their PPC platform? Something strange is definitely been happening on Facebook in the last few days.

Anyone notice something similar?

Nick
#costs #facebook #notice #traffic
  • Profile picture of the author miklanderson2
    No problems on my end...
    Signature

    "A bargain is something you don’t need at a price you can’t resist."
    -Franklin Jones

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  • Profile picture of the author vask
    Yeah I heard that there was an algo change too but I haven't really seen anything weird. Ending the week with 5 figures spent and everything is normal on my end.

    My guess would be that you have some competition bidding on the same ad spots.

    There was some discussion about weird things happening to other people and their numbers after the algo change over in the FB ad buying group.
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  • Profile picture of the author surfer30
    Probably related to competition per lead made this double
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  • Profile picture of the author jaggyjay
    Nope. Am running a lead-gen campaign now, but haven't noticed any price spikes. My costs actually went down.
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  • Profile picture of the author ahmadraza82
    I recently create many campaigns and rates are going high
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