Tracking Problems!?

by Brian@finunited Posted: 11 years ago 4 replies

Tracking question. So I'm running campaigns on several networks, generating leads, and I have my own website, so I place each networks tracking pixel on the page that a user lands on after becoming a lead. The Problem is, the tracking isn't 100% accurate (I'd say it's about 85-90% accurate). I can confirm this because i can see the leads come in on my lead management system, then they never show on the network that they were originated from. This is becoming a problem when it comes to analyzing my ad groups/sets/creatives and optimizing by eliminating non performing groups/keywords or adjusting bids. Anyone else have this problem? Is this normal? Could the pixel be placed improperly (I mean, it works because most of my leads track, just not all of them)? Or should i just use a 3 party tracker?

#ad networks (cpm/cpl, display) #problems #tracking

*devdo* 11 years ago

Around 10% is normal, there are many factors leading to tracking loss( hint: a lot of them have nothing to do with your tracker, unless you are in some shitty hosting provider)
solarwarrior 11 years ago

click loss is normal.
ChrisBa 11 years ago

Unfortunately this is normal, 90% accuracy is pretty decent
Brian@finunited 11 years ago

Thanks everyone, now I can discontinue banging my head against the wall...

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Tracking Problems!?

Brian@finunited • 11 years ago • 4 replies

Tracking question. So I'm running campaigns on several networks, generating leads, and I have my own website, so I place each networks tracking pixel on the page that a user lands on after becoming a lead. The Problem is, the tracking isn't 100% accurate (I'd say it's about 85-90% accurate). I can confirm this because i can see the leads come in on my lead management system, then they never show on the network that they were originated from. This is becoming a problem when it comes to analyzing my ad groups/sets/creatives and optimizing by eliminating non performing groups/keywords or adjusting bids. Anyone else have this problem? Is this normal? Could the pixel be placed improperly (I mean, it works because most of my leads track, just not all of them)? Or should i just use a 3 party tracker?