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How many fail campaigns you have until you succeed?

by yako
19 replies
So,

I been testing new things for the past months...almost a year. I am doing good with some campaigns I did last year, but everything I am trying now seems to fail.

Maybe I am being too conservative, or maybe I am doing things wrong, but I would like to know how much you test, how many campaigns and new things you test before something succeed?

I am scared on keep testing and loose everything I gain in the past, at the same time I know that if I don't do anything new that works I will loose my previous gains anyway.

Tips, experiences will be appreciated.
#campaigns #fail #succeed
  • Profile picture of the author ChrisBa
    What traffic source(s) are you using? What niche?

    For me it varies, at times it will be several with no success, then sometimes back to back successes..
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  • Profile picture of the author Mahmoud Selman
    You just keep failing until you succeed.

    You can turn any campaign to a winner. That's don't mean to spend all your budget on one campaign. Try different ad variations and track them. When you find something that are able to turn to a winner give it more time before killing it and starting over again.
    Jumping from one campaign to another all the time wont get you anywhere. Give it the time that you see is fair enough before moving on.
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  • Profile picture of the author Cash37
    However many it takes.
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  • Profile picture of the author JoeFerguson
    Cash37 nailed it.

    There's no magical number, and it will inevitably differ for every affiliate. Keep testing until you feel like you're making some progress with a specific offer or niche. When starting out, it's always a better idea to try and get good at one thing, than mediocre at a bunch of things.

    If you're unsure what your next move should be, talked to your Affiliate Manager if you're with a network. They can help steer you in the right direction.
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  • Profile picture of the author yako
    Hi, thanks all for the suggestions.

    So, my main problem is getting a good (or even positive) ROI. Every single thing I tested worked... but... I have to spend more than I get to make it work. It gets really frustrating.

    I mainly use AdWords and Bing as traffic sources as I think they have the bigger possibility for scaling things, but also the costs tend to make it impossible for me to have a return. I also don't like promoting 'shady' products that are available in many of the networks.

    I used this year to test lots of things and even I am seeing conversions the fact that I am spending more that I am earning is making me loose the money I earned with some other campaigns. If I keep doing this eventually I will run out of money. I know I need to do something, but not sure where else to look.
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    • Profile picture of the author rpayne7s
      Have you considered PPC outside of AdWords and Bing? Ad Networks that have less competition may have less traffic, but the bid prices are 90% cheaper. The conversion rates do tend to be lower than the top tier sources, but the overall cost per acquisition is usually half, or more, giving you enough margins to make money.
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      • Profile picture of the author yako
        I always thought that if "with the best traffic quality" I almost can't get a decent ROI, with low traffic it would be impossible for me... but maybe you are right, why not give it a shot.

        Is there any PPC you suggest besides 7-search?

        Thanks!

        Originally Posted by rpayne7s View Post

        Have you considered PPC outside of AdWords and Bing? Ad Networks that have less competition may have less traffic, but the bid prices are 90% cheaper. The conversion rates do tend to be lower than the top tier sources, but the overall cost per acquisition is usually half, or more, giving you enough margins to make money.
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    • Profile picture of the author cooler1
      Originally Posted by yako View Post

      Hi, thanks all for the suggestions.

      So, my main problem is getting a good (or even positive) ROI. Every single thing I tested worked... but... I have to spend more than I get to make it work. It gets really frustrating.

      I mainly use AdWords and Bing as traffic sources as I think they have the bigger possibility for scaling things, but also the costs tend to make it impossible for me to have a return. I also don't like promoting 'shady' products that are available in many of the networks.

      I used this year to test lots of things and even I am seeing conversions the fact that I am spending more that I am earning is making me loose the money I earned with some other campaigns. If I keep doing this eventually I will run out of money. I know I need to do something, but not sure where else to look.
      Are you promoting cost per sale offers or lower paid offers such as lead gen or email submit offers?

      Are you following a criteria for bidding, so you have enough clicks without spending more than the payout of the offer? Many PPC courses advise not to spend any more per click than the payout of offer divided by 100. Though I think this applies to cost per sale offers, the criteria is different for lower paid offers like lead gen or email/zip submits.
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  • Profile picture of the author miklanderson2
    I stopped counting the number of failed campaigns I've had a long time ago, but I'll tell you this. Just a handful of successful campaigns that can be scaled up will more than make up for all the failed ones...
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    • Profile picture of the author yako
      You still have fail campaigns?


      Originally Posted by miklanderson2 View Post

      I stopped counting the number of failed campaigns I've had a long time ago, but I'll tell you this. Just a handful of successful campaigns that can be scaled up will more than make up for all the failed ones...
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      • Profile picture of the author miklanderson2
        Originally Posted by yako View Post

        You still have fail campaigns?
        Yes, it's all part of testing and tweaking things until they're profitable. I'm not having as many failed campaigns now as I did when I was first starting out, but I do still have campaigns that just don't take off. I don't really consider them failures...They're more of a learning experience and I take what I learned and use it to my advantage in future campaigns.
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        "A bargain is something you don’t need at a price you can’t resist."
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      • Profile picture of the author Drazz
        Originally Posted by yako View Post

        You still have fail campaigns?
        Only the people who don't take action doesn't have any.
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  • Profile picture of the author cashcowonline
    I guess it all boils down to targeting the right keywords, having a good landing page, regular testing and tweaking your campaigns as a result of your ad tracking performance.
    I think Bing is a great choice. Very soon I'll be trying a new network - let's see how it goes there!
    Ajay
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  • Profile picture of the author CpvTrafficPro
    Are you building a list? Have you set up a sales funnel

    Most people dont make profits on the front end its all in the backend.
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  • Profile picture of the author Jamel Hassell
    Originally Posted by yako View Post

    So,

    I been testing new things for the past months...almost a year. I am doing good with some campaigns I did last year, but everything I am trying now seems to fail.

    Maybe I am being too conservative, or maybe I am doing things wrong, but I would like to know how much you test, how many campaigns and new things you test before something succeed?

    I am scared on keep testing and loose everything I gain in the past, at the same time I know that if I don't do anything new that works I will loose my previous gains anyway.

    Tips, experiences will be appreciated.
    Before you launch any campaign you should do demographic research and pinpoint your target audience.
    On another note if you are creating a product I would suggest testing before official launch.
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  • Profile picture of the author Samrath Gupta
    If you are failing it means you are trying

    I had like 10-20 campaigns which fell miserably but I didnt stop and as a result I have now super cool campaigns
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  • Profile picture of the author usemyteam
    It is normal to have failures in campaigns. The key is to finding out a perfect niche or not perfect but something you can definitely work on and something you are knowledgeable with. Dont settle for common niche and try something that isnt that popular but has the tendency to become popular as you go... Patience in committing errors is the key. Also learn from previous mistakes and check what you think you have done wrong.
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  • Profile picture of the author iguzenko
    All you need to have is a reliable traffic source.
    And remember it's Programmatic age around so do not go old way. All the schemes that worked a year ago are not working right now.
    Big Data - Machine Learning + RTB = you pay ONLY for what you need. And that is what smartyads.com can offer you.
    PM me to get some discounts. I work with them and get great results.
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  • Profile picture of the author Shirllin
    Do not be afraid of failure. Never give up. Victory won't come to you unless you walk to it.
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