I'm about to launch a new social network or more precisely a social discovery platform with a twist and need your suggestions about what advertising network can be used to get active users?
The network currently has FB login as the only way to register and login. I tried to use FB advertising just for testing and it didn't work well as targeting on FB is actually poor. Targeting competitors will target mainly people who have shown interest in other similar services by liking or visiting their websites but that doesn't make them active users!
I personally see something like LifeStreet Media would work much better as it's specific for FB users and will show ads to users who at the moment use other similar apps and also allows payment only for actions not just for clicks or likes.
What is your opinion?