Seriously, how much do you really research the PPV demographics?

12 replies
I know I've made a few threads on here recently and I have setup some campaigns, even managed to get a lead on the first one too. My question though is do you REALLY sit there and research EVERY single URL that you use. If so, please can you share some tips in regards to this. Frankly, I think Quantcast sucks 90% of the time (for PPV research) as it does not always show the results on URLs.

I know there is similarweb so do you guys use that all the time, PPV to me seems VERY time consuming but I can see it paying of if I stick to it of course. I'm going after credit scores/loans right now. My method right now is to go over to Google and search obvious keywords and then pull up the first 20 results, using common sense in regards to the content i.e no popups/official type results. Reviews to me may be pretty good.

Again, I have gone out and taken action since my last thread, I have managed to see some results and collect some data too. I'm just really curious in regards to how much demographics research you guys really get done. I won't give up on PPV.

Thanks
#demographics #ppv #research
  • Test webfire.com for google/bing/yahoo research
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    • Profile picture of the author IM Lover
      Originally Posted by selfdisciplineacademy View Post

      Test webfire.com for google/bing/yahoo research
      Can you explain what it does exactly, are you using it yourself or do you own it?
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  • Profile picture of the author minacpaforever
    Originally Posted by IM Lover View Post

    I know I've made a few threads on here recently and I have setup some campaigns, even managed to get a lead on the first one too. My question though is do you REALLY sit there and research EVERY single URL that you use. If so, please can you share some tips in regards to this. Frankly, I think Quantcast sucks 90% of the time (for PPV research) as it does not always show the results on URLs.

    I know there is similarweb so do you guys use that all the time, PPV to me seems VERY time consuming but I can see it paying of if I stick to it of course. I'm going after credit scores/loans right now. My method right now is to go over to Google and search obvious keywords and then pull up the first 20 results, using common sense in regards to the content i.e no popups/official type results. Reviews to me may be pretty good.

    Again, I have gone out and taken action since my last thread, I have managed to see some results and collect some data too. I'm just really curious in regards to how much demographics research you guys really get done. I won't give up on PPV.

    Thanks
    i am usually used similerweb and google to collect URLs and have a big success on some campaigns ROI reach over 400% . NEVER GIVE UP and still ( TESTING )
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    • Profile picture of the author IM Lover
      Originally Posted by minacpaforever View Post

      i am usually used similerweb and google to collect URLs and have a big success on some campaigns ROI reach over 400% . NEVER GIVE UP and still ( TESTING )
      So do you literally just search for example on an offer like (lose weight), you would Google different terms and pick out the first 2-3-4 pages worth of URLs, stick them into that site and then look only at the Alexa/age/sex of the traffic, right.
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      • Profile picture of the author minacpaforever
        Originally Posted by IM Lover View Post

        So do you literally just search for example on an offer like (lose weight), you would Google different terms and pick out the first 2-3-4 pages worth of URLs, stick them into that site and then look only at the Alexa/age/sex of the traffic, right.
        yeah , i am searching first on similerweb and take the name off product/games/... to google and pick the sites that contain my offer unique keyword on meta tag
        ( ctrl + u ) find site keywords on meta tag at the top
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        • Profile picture of the author IM Lover
          Originally Posted by minacpaforever View Post

          yeah , i am searching first on similerweb and take the name off product/games/... to google and pick the sites that contain my offer unique keyword on meta tag
          ( ctrl + u ) find site keywords on meta tag at the top
          When you say you search on similerweb first, did you mean to say Google, right. So pull up URLs and then check them on that site. It's just I looked and on similerweb you can enter URLs only I think.
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          • Profile picture of the author minacpaforever
            Originally Posted by IM Lover View Post

            When you say you search on similerweb first, did you mean to say Google, right. So pull up URLs and then check them on that site. It's just I looked and on similerweb you can enter URLs only I think.
            first take offer keywords like ( bingo ) and search for this keywords on google,then take first 3 pages url to similerweb or alexa to check this domain audience , counties rank .......
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  • Profile picture of the author ChrisBa
    Originally Posted by IM Lover View Post

    I know I've made a few threads on here recently and I have setup some campaigns, even managed to get a lead on the first one too. My question though is do you REALLY sit there and research EVERY single URL that you use. If so, please can you share some tips in regards to this. Frankly, I think Quantcast sucks 90% of the time (for PPV research) as it does not always show the results on URLs.

    I know there is similarweb so do you guys use that all the time, PPV to me seems VERY time consuming but I can see it paying of if I stick to it of course. I'm going after credit scores/loans right now. My method right now is to go over to Google and search obvious keywords and then pull up the first 20 results, using common sense in regards to the content i.e no popups/official type results. Reviews to me may be pretty good.

    Again, I have gone out and taken action since my last thread, I have managed to see some results and collect some data too. I'm just really curious in regards to how much demographics research you guys really get done. I won't give up on PPV.

    Thanks
    For me, I normally try to get the general demographics of the offer/niche, then pick targets around that, I don't think you typically need to do full demographic research of every url you add

    As you mentioned similarweb is a great resource to do research for ppv traffic, probably the best tool for this these days
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    • Profile picture of the author IM Lover
      Originally Posted by ChrisBa View Post

      For me, I normally try to get the general demographics of the offer/niche, then pick targets around that, I don't think you typically need to do full demographic research of every url you add

      As you mentioned similarweb is a great resource to do research for ppv traffic, probably the best tool for this these days
      Thanks, tell me... so affplaybook seems to have some pretty decent tools. Is there anything that helps save time in regards to researching demographics for targets. I'll be happy to sign up under your referral link from your signature if that's the case, I like to help others that are helping me obviously.
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  • Profile picture of the author Greedy
    I use Alexa.com and SimilarWeb.com myself.

    I don't research every URL individually, but I do pick them by hand. I'm more concerned with keeping the overall demographics of the campaign in mind. I try not to get into too of a set mindset of this demographic works, other can't.

    You never know what is the true demographic or a new demographic that may work.
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  • Profile picture of the author SethLogan
    Full demographic research is definitely not needed. It really depends on the offer.
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