PPV - Thinking out the box to find targets + finding similarweb targets [What really works?]

Ok, so lets say an offer for (free loans) is something that you are targeting, you head over to Google and search (how to get a loan) or (loans), whatever, then you grab some of the URLs from the first couple of pages and then head over to similarweb, what I normally find is the similar suggested websites are the same as the results on Google i.e sites that offer the loans.

This kind of prevents me being able to dig deep and find better targeted targets, does anyone else have these type of problems at all. Keywords are not hard to come by but the URLs are what holds me back frankly. Yesterday I was thinking about offers related to free credit reports, so, I thought instead of searching for that term on Google why not think outside the box and look at targets related to (how to get out of debt), but, to be honest having spent time obtaining URLs for this with Alexas of around 20k or below I did not convert anything.

It would be great to hear back from any of you guys about this, perhaps I'm missing a trick with this research stuff. Maybe I should just opt for the obvious and go after the bigger targets instead of searching for the golden nugget URLs?. Should I just go over to Google and search (free credit score) and grab the first few pages of URLs and go for Alexa's with 20k or below, then try and bid for them and see what happens.

I just think if I'm to bid against URLs that already offer what my offer is (offering) then it's kind of pis#sing in the wind, it will only go one way, perhaps i'm wrong though....

Thanks