Has anyone had this idea before, or even implemented it?
Through searching for cheap printing services online, I found a site that will do custom scratch off tickets for about $.25 each, when you order a few hundred.
You could design a "Chance to win a $250 Gas Card" scratch off ticket, and of course, everyone would be a winner. They would be directed to your site which would redirect to one of the free gas card CPA offers.
Conversion rates would be sky high with this method, I think- most people would scratch them off, and once they see they are a "winner" I doubt many will throw the ticket away.
Given the low payout of such CPA offers, however, I'm still not convinced it would be profitable. 12% would be just about break even, and even then we're not taking into consideration distribution costs- just printing costs.
Anyone have any other ideas how custom scratch off cards could be monetized?