How can I get my 300 x 250 banner ad to show on the top right hand side of specific YouTube Videos.

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Hello everyone ,I wonder if anyone could give me a few tips on how to get a 300 x 250 pixels banner to show on the top right hand part where the videos are listed on the video search results page.
Is it possible to run this ad from my website or do I need to go through an Ad serving company?
I would like to go with the Cost Per Thousand impressions model if this is possible.How much will an ad like this cost per week roughly?
All comments are welcome.
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