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Facebook Ads Parameters?

by adidam
3 replies
Hey!

Just like every source is having parameters for keywords, target, country and much more.

Yeah I am talking about {KeyWord}

Does Facebook have parameter for the Age, Location or something same?

I mean how can I optimize my facebook ads?

Thank you
#ads #facebook #parameters
  • Profile picture of the author AwanR
    Hi Adidam,

    Facebook ads has tons of parameters. Especially when you use Facebook Audience Insights:
    https://www.facebook.com/business/ne...ience-insights

    It's fun to play!

    Cheers,
    Awan
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  • Profile picture of the author PPC-Coach
    They don't have anything similar to {keyword}.

    It would be nice, but they don't do it. You can use their conversion reports if you used their pixel, but it does not fire on conversions that happened by shares. I use a custom script to track all sales with them and then use analytics to see every sale.

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  • Profile picture of the author danielmav
    The question is how they can incorporate keywords into parameters? When people will search for anything on Facebook, then you want to show your ads?

    or are you talking about people should have talked about particular keywords on their timelines? Then you want to show your ads?

    Anyway Facebook has many options to customize your ads based on interest, age, demographic etc etc.
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