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Facebook Precise Interests - Are They Gone?

by banx63
3 replies
Been using FB ads for some time now and just recently noticed a MASSIVE drop in reach in niches that I am very used to working in.

The interests are precise and now the numbers just dont add up anymore. An audience that was once over 200K a few days ago is now showing "fewer than 1000"

I am based in the UK so was wondering if that had anything to do with it?

Any thoughts or similar experiences?

Regards,
John
#facebook #interests #precise
  • Profile picture of the author ChrisBa
    I haven't noticed this , have you changed anything else like country, or other targeting?
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    • Profile picture of the author banx63
      Originally Posted by ChrisBa View Post

      I haven't noticed this , have you changed anything else like country, or other targeting?
      They are changing things or its a bug (but for over a week now I doubt it). If you use Broad interests or WCA you are probably ok. However precise interests are changing...

      We also know they are a moving to a viewed ads rather than served ads - quite how this will effect the amount you have to spend I am not sure yet.

      An example I have is a niche that was once VERY popular (dogs) my reach has now dropped of a cliff. I have ran hundreds of ads in this niche before using precise interests.

      It may be a staggered roll out but get prepared for it.

      I have 5 ads currently stuck on ZERO dollar spend because the reach is to low.....
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  • Profile picture of the author suntuu
    Yes happening with me too and from last 2-3 weeks now, maybe more.
    All the precise interests are showing 20 people or less.
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