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Questions About Landing Pages

by derekwong28
2 replies
I would like to ask a few questions about landing pages, especially with regards to compliance with Adwords.

1. I presume you would need to have a complete site rather than just a page? If so, what is required e.g. privacy policy, contact information? Would the same apply to Bing as well?

2. If you are just providing one offer, could your landing page be regarded as a "doorway page" and hence unacceptable?

3. Can you iframe part of the merchant's page and still be compliant with Google.

Thanks for your help.
#landing #pages #questions
  • Profile picture of the author Rozanne
    I dont think iframing is even allowed by google but what you could do is make sure to go through their terms and policies and if you are still not grasping the concept then what you could do is there are a lot of adwords experts like Peer Marshall who have released books on adwords...try to make sure you go through them.
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  • Profile picture of the author ChrisBa
    Originally Posted by derekwong28 View Post

    I would like to ask a few questions about landing pages, especially with regards to compliance with Adwords.

    1. I presume you would need to have a complete site rather than just a page? If so, what is required e.g. privacy policy, contact information? Would the same apply to Bing as well?

    2. If you are just providing one offer, could your landing page be regarded as a "doorway page" and hence unacceptable?

    3. Can you iframe part of the merchant's page and still be compliant with Google.

    Thanks for your help.
    1. This is very true, you will want as many pages as possible and all the "trimmings" (about us, privacy policy, terms of service, contact, etc)

    2. I'd recommend making the site around a niche opposed to a specific offer

    3. I'd stay away from iframing.
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