5,000 targeted impressions

2 replies
Hey guys, have a quick questions....

THIS POST IS ONLY FOR PEOPLE WHO HAVE EXPERIENCE, NO NEGATIVE ANNOYING RESPONSES THANKS

This is for people who are currently using CPM ads for traffic generation...

is 5,000 targeted impressions a good amount of traffic? and if so how much on average can that convert into leads if your landing page converts at a 50% conversion rate??

Looking forward to responses

thanks
#impressions #targeted
  • Profile picture of the author badboy_Nick
    Hey

    I would stick to a very simple Pay per CLICK model instead of CPM. In my opinion buying traffic on an "impression" basis is almost obsolete in online marketing, especially if you are getting paid per performance as will i.e. CPA. Therefore I would stick to buying your traffic on the same "per performance" basis instead of "per eyeballs" like you do in traditional advertising (TV, radio, newspapers, magazines, etc).

    But whether 5k impressions will result in a sale depends SOLELY on the quality of your ads and the quality of those impressions. Without running a test, it will be impossible to know how they perform. If you really want to give it a go, do a small test of about 300 impressions and see how many clicks you get. That way you do have something tangible and can make sound judgement whether it will be worthwhile to continue with said traffic source.

    Hope that helps

    Nick
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  • Profile picture of the author louise0evans
    Hey Nick, thanks a lot for the response...

    Im actually using a very low cost platform that is only CPM, and thats on Reddit, because at the moment I have a low budget on traffic...

    I heard the traffic on that platform works quite well...

    Im literally spending a few bucks so Im not really risking any huge amounts of money, my main goal is list building also getting up front sales will be something really cool for such a low budget, the main focus is building that list...

    If this works for me i will of course scale it up into a bigger budget...

    Still waiting for my ad to approve right now...
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