Which is Better CPA or CPM Ad network?

5 replies
Would you please advice me which is better for the blogger - CPA or CPM Ad network?
I need to know it for my blogging acts.
#cpa #cpm #network
  • Profile picture of the author Deepika Gabani
    As per my view point CPA is better network then CPM. Because CPA is performance base while CPM is impression base network.
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  • Profile picture of the author Mr Lim
    Try do a split test?
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  • Profile picture of the author winnermarketing
    Maybe CPA is better, but it depend onn your personal way to work.
    I think you should say some test and try wht is the best for yiou and for your products!
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  • Profile picture of the author badboy_Nick
    I always prefer CPA - CPM is a bit like an outdated model and I do know merchants prefer CPA much more as they have a more concrete statistic to work with i.e. leads, inquiries, sales, etc.

    So CPA has my vote as it's a better long-term strategy I think even if you want to monetise a blog

    Nick
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  • Profile picture of the author JoeFerguson
    CPA tends to be the preferred choice because of the emphasis on actual actions/leads. It's a performance based model which makes it a little easier to determine what's working and what's not. You'll find a larger variation of offers which provides you with more options as to how to promote campaigns. Advertisers also love CPA because its focused on actual results that lead to sales. You can expect a larger selection of brands and offers because of this.

    What is your blog about? If you have a substantial reader base I can take a look at some offers at MaxBounty that could be a good fit for your site.

    Good luck.
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