Site got denied by an ad network because of drug content scroe below threshold

by nb321
0 replies
Hello guys,
I launched my site exactly two months ago and stayed ad free until now. The traffic has been picking up graudally so I applied for svorn ad network. Google disabled would have been natural starting point, but they disabled my ad sense account a couple of years ago for another site because the site content confliced with one of their advertisers -- cryptic message, but there was nothing I could do.

So anyway, after I applied to svorn, I got a message back from them that they arent able to approve because "Drug content score below threshold using IAS Lookup tool."

IAS = Integral Ad Science (Brand Safety | Integral Ad Science) -- a tool Svorn uses to vet out publishers.

My first guess was that I had some articles that had words drugs, marijuana, and ketamine which could have triggered this flag.

Note that the content had nothing to do with any thing that is not legal. The mention of the word "drug" was in articles about SilkRoad founder getting jailed, and the rapper Chinx Drugz getting murdered. The mention of marijuana and ketamine was in an article about how researchers are using marijuana ketamine, and mushrooms to treat anxiety and depression.

In any case, to be safe when I re-apply to Svorn, I deleted those articles.

Svorn came back with the same message. Now I am going to call IAS folks and see what I could do to get past this flag.

But before I do that, I wanted to check with the folks here if anyone has any experience with such a thing? Any recommendation?

Thank you
#content #denied #drug #network #scroe #site #threshold

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