What am I talking about? Lead shaving. All CPA networks shave off leads.
When you join a CPA network you trust the tracking system of the network you are working for is 100% efficient and credits you for all the leads that have been generated. Unfortunately, this is not the case.
Some networks do this intentionally and some don't even realize it because most of the CPA platforms include Direct Track which provides an aspect built in for shaving.
This is how it works. If the network sets it to 10% of a particular offer then the affiliate (You) will not get credited for every 10th lead. Isn't that some bull****?
Even with shaving CPA marketing can still be profitable. I just wanted to let you guys be aware that this is going on. Specially the new guys that want to get started using PPC or any other type of marketing that will cost money.
In my experience and I am not affiliated with any of these networks. These are some of the CPA networks that seem to shave less than the others:
If you have others please let me know so that I can add it to my list.