Please Tell Me How To Work Out CPA?
Total CPA novice here.
I have just joined an Advertising Network and have been asked the following questions:
1) What tracking system do you use? Are you able to implement postback url to provide us with data regarding conversions?
2) Are you interested in desktop traffic only or in mobile as well?
3) What is your CPA goal?
4) I suggest you to run a 10,000 clicks test, since 10,000 - is an optimal volume to test one GEO from our experience. It gives us enough time and space for optimization process and give more exact results. As for the budget, it will cost you around $1,500. We will set up a daily cap at a point of $150 to optimize your campaign on a daily basis.
So I guess the questions are:
1) What's a post back URL?
2) Do I need mobile traffic?
3) How do I work out CPA goal?
Thank you
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