Please Tell Me How To Work Out CPA?

4 replies
Hi there,

Total CPA novice here.

I have just joined an Advertising Network and have been asked the following questions:

1) What tracking system do you use? Are you able to implement postback url to provide us with data regarding conversions?

2) Are you interested in desktop traffic only or in mobile as well?

3) What is your CPA goal?

4) I suggest you to run a 10,000 clicks test, since 10,000 - is an optimal volume to test one GEO from our experience. It gives us enough time and space for optimization process and give more exact results. As for the budget, it will cost you around $1,500. We will set up a daily cap at a point of $150 to optimize your campaign on a daily basis.


So I guess the questions are:

1) What's a post back URL?
2) Do I need mobile traffic?
3) How do I work out CPA goal?

Thank you
#cpa #work
  • Profile picture of the author ChrisBa
    1. Prosper202, cpvlab, voluum, thrive, etc - post back just updates your tracker automatically when you receive a lead from a network

    2. You don't need to if you don't want to

    3. I have my own, what are yours?
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    • Profile picture of the author rynchw
      I have a feeling you applied to the network as an Advertiser, hence they are asking questions regarding your advertising budget and how are you gonna track the conversions they brought to you.

      If you wanna earn from CPA offers, you gotta sign up as a Publisher.

      (Hope my hunch is right...from the questions they are asking ya)
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  • Profile picture of the author DIABL0
    Are you looking to promote CPA offers or do you have an offer that you want the CPA network to run?

    Sounds like you signed up to be an advertiser, in which you want the CPA network to run an offer you have.

    If you want to promote CPA offers, then you want to sign up as a publisher.
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    • Profile picture of the author Info-seeker
      Hi Diablo,

      I want to promote my own products by placing adverts and banners on someone else's website.

      Does this make me a publisher?

      Thanks
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