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User registrations dropped suddenly

by Ashads
2 replies
Hi all,

I am driving traffic to my website using Google AdWords (around 80%) and was seeing consistent user registrations till December last week. January first week onwards, there was a sharp decline - almost 50%, despite having same campaigns running. I have G+, FB and email registrations on my website and also a pop up with an offer shows up when the users visit the site. My tech team checked the flow and everything seems right. I have not witnessed any seasonal drop since last year and wondering if you guys have experienced something similar in past and have any suggestions. Thanks.
#dropped #registrations #suddenly #user
  • Profile picture of the author ChrisBa
    How big is your target audience?
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    • Profile picture of the author Ashads
      We are in eBook market so audience size is pretty good. I can see Google projecting more than 500 million impressions for display campaigns. My display campaigns are showing 75-80% new sessions so ads are reaching out to new people. We still have the same offer as in December.
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