Feeling defeated by CPA

How much traffic have you sent to your landing page?
How many days has it run??

Sometimes the nice looking landing pages convert worse than the ugly ones.. just a little tip

How long does it take to determine whether an offer is a winner or a loser? How much should I be investing in a FB ads campaign before I decide to keep it or scrap it?

In my case, I've spent $37 on 46 clicks.....like I said earlier, after these people made it to my landing page, NO ONE clicked through to my offer.

I don't mind spending money to make money but I'd like to see some good results (a few people clicking through to offer).

Here is a screenshot of my landing page....

The only thing I can figure is that my landing page is too long and elaborate....does it have too much info on it? Should it be short and sweet?

Hi
First off I like your page
You are in a similar position to myself
I am promoting CPA offers by sending ppc traffic to a Landing page

I first sent traffic to my home page with a large CTA got 1% CTR
Then sent traffic to a special page on my site and got a 10% CTR

I have now created a landing page with a sales letter and while its early days I am getting around 20% CTR
I have designed a new page today which I will test later next week
I want to get around 40% CTR from my traffic. I want to learn how to get good CTR from landing page and how to pre sale offers

My current page is really basic
It is an old fashioned look with a fixed width, its not responsive but at the moment am only sending desktop traffic to it.

I would advice you to split test landing pages.
Also are all those linking direct to your CPA offer is there any other distractions on your site to stop people going to the offer

Also I am sure you know this but you are paying way to much for traffic
You would need to get a near 90% conversion rate in order to break even

I havent done advertising on FB but you may want to read up on it and reduce your CPC.
One idea is to send traffic to a separate FB page that promotes your product/cpa
But as I said I haven't done FB advertising

Your landing page is good, but I think the "Find Out More" button doesn't stand out, especially because it's a very similar color to the folder the guy is holding.

As said above, I would recommend not continuing with this campaign because your CPC is far too high. By optimizing you could reduce the CPC, but unlikely enough to make a profit.

You could improve your landing page then promote it in FB Groups related to your niche. This way, the traffic will be free. People find that soft selling in FB Groups works better because you are providing value and letting people know you have something that can benefit them.

do not worry chantal many of us are like you including me . One thing for sure is that when you go by these numbers and what many other experienced marketers have told here is you are simply promoting a wrong offer .Before promoting a offer you should analysis the niche keywords and their average cpc .You can use tools like google keyword planner and bing keyword planner . that will give you a good estimate of whether you will be able to make profit or not from the offer.

Hi,

The reason why no one is clicking on your offer is, that you are not sending the right people to your landing page.

And moreover, you are spending too much for each click. For CPA offers, you should spend double the payout which means $4 in your case, and if you don't see a lead after spending that amount, then you should stop spending and try a different angle.

In your case,

lower your CPC and send more clicks to your landing page and see if you can get some clicks to your offer.

I ended up pausing the campaign....and now I feel like a total idiot! What was I thinking? setting up a FB campaign for a $2 payout? I should have known better....

And to make matters worse, I spent another $15 or so yesterday running this campaign. I read a lot about landing pages, headlines, etc and revamped the landing page with better copy. I got one conversion! It cost me about $60 to get a $2 payout.

The worse thing about this is that it started giving me hope....I was tempted to keep the campaign going. I figured that if I split test the FB ad copy, images and landing pages, maybe I could make this work. Luckily I snapped out of it and paused it....

I'm not a newbie in IM and have been around for a while but yet somehow, I fell victim to the "shiny new object" syndrome.

I bought a WSO that promised to deliver a method to make money with CPA offers. I guess I just assumed that promoting different CPA offers could be a business in itself but it just boils down to getting traffic - this is KEY.

For those of you who are promoting CPA offers, do you promote offers in different niches or do you just stick to one niche? Do you have an "authority site"? Do you buy traffic?