Adsense impressions drop after an attack

2 replies
Hi, everyone

A couple of weeks ago my hosting account was hacked and many of my sites were infected with malicious files. One of them was a site with Adsense on it.

All the infected files were cleared up pretty fast. I feared that if the site will be infected for a long time, its organic positions could drop. Fortunately, it didn't happen and the traffic volume didn't suffer except of course during that one day where my site was blocked because it was infected.

However, adsense impression amount is now considerably lower than before. The ads are showing and I'm not able to locate what's causing the problem. Interestingly enough the page RPM has gone up, so the earnings are not much lower than before but still lower.

I've heard about attacks on Adsense sites where the hackers replace some of the ads with theirs or something like that. But I can't seem to find any evidence of that.

Here's the Google Analytics graph - View image: All Traffic Google Analytics

The 2 huge drops were when the site was blocked and then a few days later I had a problem with the Analytics tracking code. Anyways, you can clearly see how the Adsense impression amount has been much lower lately than a few weeks ago.

Does anyone have any ideas?
#adsense #attack #drop #impressions
  • Profile picture of the author BAC
    it might due to advertisers who were having interest in your website for their ads now they dont due to your url block problems. Here I want to add that if you use adwords then you could select niche based url to show ur ads.

    Get Content Targeted Super Real Traffic to Boost your Adsense Revenue!

    {{ DiscussionBoard.errors[10602913].message }}
  • Profile picture of the author Bright Future
    BAC, thanks for your reply!

    I don't think that could be the case.

    1) The site was only blocked for around 24 hours.

    2) Very little portion of my revenue is placement targeting based (advertisers showing interest particularly in my site).

    3) Advertisers choosing not show ads on my site shouldn't affect the impression amount.
    {{ DiscussionBoard.errors[10603030].message }}

Trending Topics