Traffic Tip - How To Separate The Buyers From Freebie Seekers.
This is a method I currently use when advertising on Bing's Pay per click advertising platform to generate more sales while lowering my advertising costs.
It's simply a way to make sure you ads get in front of more people who are looking to buy what you are promoting and filter out the freebie seekers.
Note: This can also be used if you do seo and rely on organic traffic from search engines.
Here is the tip...When creating your ad, use keywords that people use when they are in the market to buy something.
For example...
Let's say I was promoting a product called "The Big Widget". Now less say the "Big Widget" is a software that helps you generate free traffic to your websites.
Instead of using keywords that have to do with website traffic I would use the name of the product as the main keyword and I would use some buyer keywords to make it even targeted.
So Instead of using...
"Website Traffic " as my keyword
I would use...
"Buy The Big Widget" instead.
In this example I am using the name of the product (The Big Widget) and a buyer keyword (Buy).
Now...you will generate more traffic with the keyword "Website Traffic" but you will generate more sales with the keywords "Buy The Big Widget"
When using this method with Pay Per Click Traffic...
You can create several versions of your ad using your Main Keyword (example: The Big Widget) and different buyer keyword each time (example: buy, discount, etc..)
Below I have created a list of keywords people use when they are looking to buy a product. You can simply use any of the keywords below along with the name of the main product that you are promoting to create a pretty big size list of keywords that will bring you more buyers and less freebie seekers.
List Of Buyer Keywords
review
reviews
buy
where to buy
accessories
buy online
buyers guide
buying guide
cheap
cheap online
cheapest
compare
comparison
coupon
coupons
discount
get online
product review
program
programs
voucher
vouchers
bonus
Ps..If you can think of more buyer keywords that I might have overlooked, feel free to post them as comments below.
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kubikdanon -
Thanks - 2 replies
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CaRTmAnBrAh -
Thanks
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webmarke -
Thanks
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Reddevil007 -
Thanks
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