Landing Page: Why do my conversions SUCK?

You're not tapping into emotion, no sense of urgency.

"10-20 pounds in just three weeks".. I would imagine right off the bat, that anybody who knows anything about weight loss realises that 20 pounds in 3 weeks is an unsafe / unrealistic amount to lose. That might be a factor too? With that said I'm not in the weight loss niche..

Where do I start?

How about "Free Guide ($27 value)"?

You claim to offer a $27 guide in exchange for an email is not believable. What makes it worth $27? Why should I believe you?

What's different about your workout guide? Why should I give you my email when I can just google "21 day workout guide" and find many to choose from.

"Get started on losing 20-30 pounds in just three weeks"

People don't want to get started. They want to be done. Better with a specific promise - 'Lose up to 30 pounds in just three weeks with a simple workout developed by an NCAA Division I swimmer'

The button is fine, good CTA.

Unless you want to provide a good reason there are only a few days left, lose the phony scarcity ploy. And the timer doesn't appear to be working (at least not in Chrome) for me it reads zeroes across the board. If others are seeing this, it could be one reason for the low conversions. I'd lose it, too.

The graphic promises losses of 10-20 pounds, while the top says 20-30. Be consistent. The other two boxes are features, not benefits. Try some 'reason why' benefits.

For example, can the 30-45 minute workouts be broken up to fit into a busy day? And would using body weight, cardio and weight lifting mean little to no expense, as opposed to a gym membership?

Your offer promises losses of 20-30 pounds, yet your lone testimonial is for a 6 pound loss. Probably doesn't inspire much confidence.

Finally, what does "Stop relying on the treadmill" mean? One of the three facets of your workout is cardio, and to many people, that means a treadmill.

A couple of other notes...

> Have you checked to see how your page renders on mobile devices? What looks fine on a 17"+ computer screen may be a mess on a 3x4 iphone. And with the large photo and timer script, how fast does it load? Are the form fields easy to tap and fill?

> Minor note - you may want to try flipping your above the fold content so the form is on the right side near the scroll bar.

One more thing I can add aside from what others have said is to craft your headline nicely. Headlines are very important to catch people's attention and it will decide whether they will read the rest of the article (if it's a blog post) or they will sign up to you (if it's a landing page like you have)

So Here's what you can do -- try to change your headline by:

• Use the Five W's and H (Who, Where, What, When, Why, How)
  Tell them what they are going to take away from your free guide.
• Use Neil Patel's Four U's
  - Be Unique
  - Be Ultra-Specific
  - Be Urgent
  - Be Useful

I hope this helps you buddy

beautiful site btw!

you're not using your tribe's language >> use words associated in your industry


you're not hitting any pain points >> remind your target audience why they need you


you're not talking to HIM or HER you're talking to a crowd >> call out your ideal lead in your copy. dont be generic!

quick example:

Embarrassed To Take Your Shirt Off?

Then Get My 21 Days To Lean Gains Regime Today!

best of luck,
Ike Paz

Just one more thing you might do better to increase your conversions...

You have a testimonial on your page...testimonials are powerful when
used the right way...

It says:

"Since the first email, I have lost 6 pounds. I'm at 199, but was 205 when I started. I'm so excited...I feel so much better."

So 2 tips here:

1. You got to include more bio... or else it seems fake. ( Try to include as much contact details in testimonials as possible, if you are allowed.... Full name, City.. Country... phone number ) You get the point... the more info the more genuine it will be.

2. Get more than 1 testimonial... as many as possible and get them to state your target customer's ultimate dream result. You do that by asking them.

The thing is that in some cases having just 1 testimonial can be worse than having any testimonials... because it can give the negative impression... "oh... just 1 person that had success with this? I guess that others did not get any results "


Hope that helps and gets you higher conversions

Best regards from
Ole

Hi

A few things that you could change :-

Firstly a more compelling headline to include the benefit of losing the weight. For people trying to lose weight 21 days seems a long time people either want instant results or be able to see the benefits.

You have a timer under the fold but there's no time left on it so either have this working or get rid of it all together looks as though the offer has finished like it is.

I would remove the background image and maybe have an image of the report, the main image is distracting your main objective is to get them to sign up...

Having more testimonials is always good for conversions.

I would change the button text to please send me the guide ... they already know they want to lose weight, you want them to get the guide not lose weight.

These are just a few ideas I would change 1 at a time and then test you could also split test using different headlines or text or images.

Hope this helps

Martin

Please reply here with the Ad text you use on Facebook

I am having the exact same problem in the same niche. But after looking at the above landing page I see mine is very lacking. No wonder I can't even GIVE away a free program:

https://bodybychrisarnett.leadpages....ree-abs-class/

I've tried all kinds of stuff with absolutely 0 results. Not one email. I guess I should make a separate post and ask for help.

I am learning from this post though. I am bookmarking it.

Chris

Should you tell people more specific like what they need to do to lose that 10 pounds? But it's a great landing page.

Chris, showing a leadpages.co page in the url screams "amateur affiliate". Go to a site like Namecheap and plunk down a buck for a year of a real domain name and redirect it, or spend a few more dollars and get your own hosting.

If it really was a "great landing page" the OP would be getting email subscribers, not advice/feedback on why he isn't.

The page looks pretty good so all you need is more traffic (aka more people interested in your workout plan). If Instagram works like crazy, why not continue with that??

No need to get people from Facebook if they are not converting..just focus on what's working. There are hundreds of Fitness Instagram profiles out there. And if you run out of Insta accounts...move to Twitter...and Pinterest.

I have more than 50,000 fitness followers on Twitter, Pinterest and G+...feel free to DM me.

If it converts like crazy on instagram just keep using that. Not sure what the problem is there are tons of accounts with large following to buy shoutouts from..

How much opt ins have you got so far from instagram?

You have to be patient, success does not come from the first attempt, or from the first $ 100 perhaps. !

I spent 35$ with Facebook Ads to gain 4 sales.( seems to be easy, but its just a lucky hit ).
I believe this ( Do more to gain more )

Nothing there to entice me to click on your link. Where are the benefits. What's in it for me?

There is no incentive for me to click. Tap into my emotions, tell me why I should click on the link.
You get the point!

Ok 21 day plan? So what? Big deal? You aren't telling me why this is gonna be awesome?

That headline is so vague it may as well be transparent.

I work in the health industry to so I know how hard it is.

You need to add a whole lot more punch to that page as it's nkt gonna cut it among the seriously over saturated market out there?

What's this plan gonna do for me? Why is it different from others out there? Why do I NEED this in my life?

Im not in the health niche, but I think the same marketing rules applies to all verticals.

Firstly, on the overall feel of your lander. It feels too professional. You are targeting regular people and from my experience, the more real life/uglier lander actually feels closer to heart for most people visiting your lander and will appeal to them more.


On your ad copy, I think most contributors have already pointed out that its not clear enough and doesnt trigger your readers' emotion.

Would be better if your headline gives a clearer action. It could be like "Spare 1 hour daily for 3 weeks to lose 20 pounds"
And I would also use the word FREE in next line: "FREE 21-Day
Workout Plan." That would have been more outstanding.

The image feels too stock as well. What is your target market? Female? Male? Age group? Use images that call out your target group. That will definitely be more effective.

And lastly, just reiterating earlier suggestions, I think testimonials will really help to give it some credibility and push more users to sign up.


And always do A/B testing with various headlines and images. From my personal experience, the first lander is rarely the best lander. If you split test several landers, you can see what are the elements that appeal to your traffic more.


Happy testing!

Maybe your segmentation is not a good one, you may not be reaching the audience with the ads, you are clearly reaching them with the influencers, that means the audience reacts when they see information about you, maybe your ads are not been showed to the right people.

My suggestion: take a look at the influences audience, find out dome of their interests and use them to improve the segmentation.