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On Facebook ads, is it possible to target people who have TWO specific interests?

by foreverstray
6 replies
I have this crossover item that would only really appeal to people who are fans of two different things. I don't want to just add both interests as there are a lot of people who are fans of one or the other but not a fan of both. And if you aren't a fan of both, you won't "get" the item.

So basically, can I target a group of people who have liked two different interests? Without it just adding a bunch of people who are only fans of one.
#ads #facebook #interests #people #specific #target
  • Profile picture of the author Gary Pettit
    It should be ok to target both groups with one ad campaign...long as both groups have interest in your ad as you have said.

    You can always set up 2 separate ad campaigns but I really don't think that's necessary unless you are doing more detailed tracking

    Hope that helps

    Gary
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  • Profile picture of the author Path Theory
    Yes, if you go to power editor, it gives you the option to include people who only have interests in all of your choices, not just either/or.

    You shouldn't be stopping at just that. You should grab 5-10 images, duplicate your adset multiple times, and spilt them each by age groups. That way you'll end up with 4-5 adsets, each with 5-10 images. Let fb do the work and optimize for you. Find the cheapest clicks possible.

    I don't know what product/service your selling, but I highly recommend using a conversion pixel.
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    • Profile picture of the author techwizard
      Originally Posted by Path Theory View Post

      Yes, if you go to power editor, it gives you the option to include people who only have interests in all of your choices, not just either/or.

      You shouldn't be stopping at just that. You should grab 5-10 images, duplicate your adset multiple times, and spilt them each by age groups. That way you'll end up with 4-5 adsets, each with 5-10 images. Let fb do the work and optimize for you. Find the cheapest clicks possible.

      I don't know what product/service your selling, but I highly recommend using a conversion pixel.
      That's pretty much what you need to do .
      And If you read carefully throught that answer you'll find some golden tips .
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  • Profile picture of the author aizaku
    like mentioned above, just go to the power editor and target the two groups.

    -Ike Paz
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  • Profile picture of the author William2010
    That is called Audience Intersect.. and it works extremely well, especially if you do you homework well, and create real laser targeted interests..
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  • Profile picture of the author jipolis7
    Yup, it's Audience Intersect and yes you can do that. But it click cost will be usually more than choosing one interest. So like Path Theory said, you need to do split testing and find the most profitable ad set for you.
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