FB Ads vs TW Ads for our online radio

Hello again!

I presented the findings of my first round of questions to my partner, and I have to say, we were very pleased.

The freelance blogger we hired is doing an impressive job. We publish and share on FB/TW one post per week. That is enough for now. We still haven't decided, do we really need a LinkedIn account? We need to check with our competitors. Honestly, we don't have a clue what to post on LN. This social media looks too serious for our online radio.

Either way, the idea for a YouTube channel was an excellent one. We recorded a couple of interviews with some of the DJs we could get in contact with. These would be published on our YouTube channel at the beginning of the next month.

Now, both my partner and I agree that we need to invest in order to reach more listeners. We have a potential advertiser or two, but with these poor statistics at the moment we don't dare to propose anything direct.

So, my partner is pro-Twitter ads. I believe that Facebook ads would help us reach the fans who still love and listen to disco classics. We are still fighting with some technical and streaming problems. So, I really haven't had time to check are there any groups on FB of disco classic fans. I'm deeply skeptical about Twitter ads effectiveness. However, I want to have some proper arguments to present to my partner. The easiest thing would be to say, let's do it both. Honestly, we don't have a clue how much is going to cost us. If it is affordable, we will pay for FB, TW, and even LN, if necessary. Yet, my experience taught me that these things don't come cheap. Also, we don't have time nor money for experiments. Let's try TW ads first, then if it doesn't work, let's give FB ads a try. We don't expect spectacular results, but we want to get something valuable for our money in return.

Again your time and advice are appreciated. We also understand that the easiest thing would be just to provide a link to our radio. However, this is something my partner doesn't support at the moment. I also support his decision. There is still some work to do. A few plugins to fix and proper images to be found for our blogs.

Regards,
LoveRadio Team