Why are my ads not working

by chadcf
9 replies
Like the title says, I'm trying to figure why are my ads useless. I'm paying Facebook ads and getting click on it. (Button is "Buy now"). But people aren't buying.

It's not because of the price. The price is written in the ads and I use the same picture on facebook and on my website. I mean, everything they need to know, they know it before they click.

Here is the screenshot of my picture:



Any recommandations?
#ads #working
  • Profile picture of the author johnben1444
    When it comes to effective marketing, there are a lot of things you need to put into consideration and also experimenting too.

    What may be good for you may not be good for your audience as you think.

    The traffic may suck, the product may not be converting and you wrote PayPall instead of PayPal. Professionalism matters when offering business. Some typo may send wrong signals.

    No one can really say anything unless a close examination is given.

    In my opinion, FB converts poorly or most products don't do well on FB.
    It's better for building relationship and brand recognition.

    Don't get me wrong, you can still use it for sales..
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    • Profile picture of the author chadcf
      Originally Posted by johnben1444 View Post

      and you wrote PayPall instead of PayPal.
      I hate when I'm doing these kind of mistakes.

      Originally Posted by johnben1444 View Post

      In my opinion, FB converts poorly or most products don't do well on FB.
      I guess I have to do some test to see if it's the product, or the way I'm doing the marketing.
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      Sale business baby.

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    • Profile picture of the author Path Theory
      Originally Posted by johnben1444 View Post


      In my opinion, FB converts poorly or most products don't do well on FB.
      It's better for building relationship and brand recognition.

      Don't get me wrong, you can still use it for sales..

      While this may be your experience, or what you've heard, I can guarantee you this is not the case. It's the exact opposite actually.

      There is no other platform that allows you to target on such a detailed level. Facebook knows almost everything about you, and allows publishers to tap into that. Besides that, if you know what you're doing, you can get extremely low cost traffic. .01- .02c in US, CA, UK etc.

      I've spent close to 8 figures across most advertising platforms combined. Facebook is by far the most profitable, with the highest converting userbase (From my experience).

      I feel confident saying that I could literally sell anything on facebook and make it profitable - As long as there was a demand for it. So what I'm saying - Don't give up on it. With facebook's optimization and Power Editor, it's not real hard to get a profitable campaign going if you're sending to a good offer.
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  • Profile picture of the author Path Theory
    I bet you're paying over $1.50 a click, right?

    You'll never make that ad work. You need much cheaper clicks, and you a need a lot more data. I don't know how much traffic you've sent, but I'm guessing it's under 100 impressions since the ad is so expensive.

    I have years of experience doing direct response marketing on fb. If it were me, and I had to sell those, the first thing I would do is think of an "Angle"

    An angle is the story / reason / around why they should purchase. Could be something like making up with your boyfriend, his birthday, Christmas /Trying to spice up the love life - And he's a dog lover. So with that in mind, I would do an ad like this -

    Title - Absolutely Irresistible?

    Text - You'll never believe what this Girl got her dog loving boyfriend!

    I would not put the picture of the panties in the ad. Also - Saying things like 'Sexy and Panties' Will end up getting your ad account banned.

    Find attention grabbing images to follow along with your ad copy / angle. Find 10 good ones and load them all up. Let fb do the optimizing and find the cheapest possible. I would be targeting women, 18 - 25, with an interest in pets / dogs. Make sure to use a conversion pixel.

    If you put my ad copy up with some great images, you'll get .10c clicks or cheaper. Also, make sure to spell things properly. You misspelled paypal.
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  • Profile picture of the author Sumair Mangi
    Well as of my experience people dont buy much from facebook they dont have any trust either you are an brand i think you have to build a relationship with the people try putting items on sales and give coupons and engage with your users
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    • Profile picture of the author chadcf
      Originally Posted by Sumair Mangi View Post

      Well as of my experience people dont buy much from facebook they dont have any trust either you are an brand i think you have to build a relationship with the people try putting items on sales and give coupons and engage with your users
      Yeah, maybe I should start giving coupon to my "followers"... but isn't it a way to make them buy only when they have coupon?
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    • Profile picture of the author Path Theory
      Originally Posted by Sumair Mangi View Post

      Well as of my experience people dont buy much from facebook they dont have any trust either you are an brand i think you have to build a relationship with the people try putting items on sales and give coupons and engage with your users

      Just wanted to clear some misconceptions up - Heard it twice, in as many posts - Facebook users don't convert. People on Facebook don't buy things - It's flat out wrong. There's literally tens of millions of dollars made every month by affiliate marketers on Facebook. Not building a brand, not connecting with prospects, not building relationships. Good ole fashioned direct response marketing. Impulse buying. Driving traffic direct from the ads, to a landing page, to an offer, and being profitable.

      I just took a minute and screen capped my Voluum campaigns for the last seven days - The majority of which are Facebook, but there's some native in there as well. Obviously I removed any revealing information - Campaign names / angles.

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      • Profile picture of the author drastic
        Originally Posted by Path Theory View Post

        Just wanted to clear some misconceptions up - Heard it twice, in as many posts - Facebook users don't convert. People on Facebook don't buy things - It's flat out wrong. There's literally tens of millions of dollars made every month by affiliate marketers on Facebook. Not building a brand, not connecting with prospects, not building relationships. Good ole fashioned direct response marketing. Impulse buying. Driving traffic direct from the ads, to a landing page, to an offer, and being profitable.

        I just took a minute and screen capped my Voluum campaigns for the last seven days - The majority of which are Facebook, but there's some native in there as well. Obviously I removed any revealing information - Campaign names / angles.

        that screenshot gave me a hardon.
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  • Profile picture of the author dvz
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    • Profile picture of the author chadcf
      Agree I agree. If I was a pug lover, I'd need this panties (even if it's for girl (joking here)). I'll try something. I saw something interesting in a tutorial on youtube and tested it for my Facebook page.

      You pay like 1$ to promote something in india, pakistan (countries like this) and tons of likes are coming. I tested it for my page, and it worked. I know these aren't quality likes, but it gives credibility. So I'll try this on my ad before sending it USA or Canada. What you think?
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